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~accessRights:"free"
~subject:"Blood service"
~subject:"Consumer behaviour"
~type_genre:"Aufsatzsammlung"
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
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2023
Persistent link: https://www.econbiz.de/10014288845
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Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry
Hasenmaile-Aspin, Johanna
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2022
Persistent link: https://www.econbiz.de/10013349235
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3
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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4
"Experience" in service : reconstructing an elusive concept through a multi-method triangulation
Fischer, Lukas
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2021
Persistent link: https://www.econbiz.de/10012653558
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Exploring the need for uniqueness and conformity
Burghartz, Pia Teresa
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2021
Persistent link: https://www.econbiz.de/10012653569
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Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies
Sundermann, Larissa M.
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2020
Persistent link: https://www.econbiz.de/10012310817
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Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
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2020
Persistent link: https://www.econbiz.de/10012298430
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