Basit, Abdul; Tahir, Asma; Khan, Mumtaz Muhammad; … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 11 (2017) 3, pp. 1005-1026
strategic marketing decision making. This paper finally proposes a TK Augmented CRM Systems (TKACRMS) model that guides the … practitioners to enhance the effectiveness of Strategic Marketing Decision (SMD) making. Integrating TK in CRM system by first …