Mihaela, Constantinescu; Claudiu, Caescu Stefan; … - In: Annals of Faculty of Economics 1 (2012) 2, pp. 807-812
Strategic marketing planning requires that the marketing objectives strategies for a specific product … affects both consumer behavior and corporate decisions. This article focuses on the particularities of strategic marketing … planning in sport, given the fact that the vast majority of sports organizations in Romania, although very active on the …