Environmental factors and strategic marketing planning in Nigerian insurance industry
Year of publication: |
2016
|
---|---|
Authors: | Aremu, Mukaila Ayanda ; Gbadeyan, Rotimi Ayodele ; Aremu, Moriam Adeyemi |
Published in: |
DBA Africa management review. - Nairobi : Department of Business Administration, ZDB-ID 2860196-8. - Vol. 6.2016, 1, p. 17-30
|
Subject: | Environment | Strategic Marketing Planning | Customers | Management | Insurance Industry | Marketingmanagement | Marketing management | Versicherung | Insurance | Nigeria |
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