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~accessRights:"restricted"
~isPartOf:"Administrative Sciences : open access journal"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business research : JBR"
~subject:"Destination management"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Destination management
Firmenimage
Brand management
480
Markenführung
480
Consumer behaviour
413
Konsumentenverhalten
413
Brand image
364
Markenimage
364
Brand
225
Markenartikel
217
Beziehungsmarketing
126
Relationship marketing
126
Social Web
104
Social web
104
Luxury goods
90
Luxusgüter
90
Internet marketing
84
Online-Marketing
84
Advertising effects
50
Werbewirkung
50
Social media
40
Marketing management
38
Marketingmanagement
38
Personality psychology
38
Persönlichkeitspsychologie
38
Brand equity
37
Customer integration
37
Kundenintegration
37
Advertising
32
Emotion
29
Branding
28
Corporate reputation
28
Werbung
27
Designation of origin
26
Herkunftsbezeichnung
26
Corporate Social Responsibility
23
Corporate social responsibility
23
Customer satisfaction
23
Kundenzufriedenheit
23
Einzelhandel
22
Retail trade
22
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37
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Foroudi, Pantea
5
Melewar, T. C.
4
Balmer, John M.T.
3
Dennis, Charles
3
Ageeva, Elena
2
Balmer, John M. T.
2
Chen, Weifeng
2
Crisafulli, Benedetta
2
Foroudi, Mohammad Mahdi
2
Gupta, Suraksha
2
He, Xinming
2
Khanyapuss Punjaisri
2
Pantano, Eleonora
2
Podnar, Klement
2
Quamina, La Toya
2
Singh, Jaywant
2
Akarsu, Tugra Nazlil
1
Ambaye, Michele
1
Andersen, Sophie Esmann
1
Avraham, Eli
1
Bang, Nguyen
1
Baum, Matthias
1
Baumgarth, Carsten
1
Bebek, Gaye
1
Becerra, Manuel
1
Beliaeva, Tatiana
1
Benedetti, Carlotta
1
Bettinelli, Cristina
1
Bigné Alcañiz, J. Enrique
1
Bonnardel, Valérie
1
Borini, Felipe Mendes
1
Boukis, Achilleas
1
Breazeale, Michael
1
Brunner, Christian Boris
1
Chang, Chao-Ching
1
Cowan, Kirsten
1
Cuomo, Maria Teresa
1
Curras-Perez, Rafael
1
De Massis, Alfredo
1
De Roeck, Kenneth
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Administrative Sciences : open access journal
Cogent business & management
Journal of business research : JBR
Tourism management : research, policies, practice
47
Journal of travel and tourism marketing
35
Journal of destination marketing & management
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Tourism management perspectives : TMP
26
Journal of vacation marketing
21
Tourism analysis : an interdisciplinary tourism & hospitality journal
21
Journal of retailing and consumer services
17
The journal of brand management : an international journal
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Tourism review
10
Asia Pacific journal of marketing and logistics
9
Journal of hospitality and tourism insights
9
Tourism and hospitality research : THR
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
International studies of management and organization
8
Journal of vacation marketing : an international journal
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
The journal of product & brand management
7
Corporate reputation review : an international journal
6
European journal of marketing : EJM
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of strategic marketing
6
Journal of Islamic marketing
5
Journal of marketing communications
5
Qualitative market research : an international journal
5
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Economic research
4
International journal of event and festival management
4
International journal of hospitality management
4
Journal of promotion management : innovations in planning and applied research
4
Marketing intelligence & planning
4
Human resource management
3
International journal of human resource management
3
International journal of internet marketing and advertising : IJIMA
3
International marketing review
3
Journal of business strategy
3
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ECONIS (ZBW)
37
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1
Falling from grace : family-based brands amidst scandals
Rondi, Emanuela
;
Benedetti, Carlotta
;
Bettinelli, Cristina
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
Saved in:
2
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
3
Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
Saved in:
4
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
5
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
6
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
7
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
8
Non-effectual, non-customer effectual, or customer-effectual : a conceptual exploration of the applicability of the effectuation logic in startup brand identity construction
Shi, Lei
;
Miles, Angela
- In:
Journal of business research : JBR
113
(
2020
),
pp. 168-179
Persistent link: https://www.econbiz.de/10012230458
Saved in:
9
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
10
Millennial Chinese consumers' perceived destination brand value
Luo, Jun
;
Dey, Bidit Lal
;
Yalkin, Cagri
;
Sivarajah, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 655-665
Persistent link: https://www.econbiz.de/10012257666
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