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~accessRights:"restricted"
~isPartOf:"Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum"
~isPartOf:"Journal of marketing"
~subject:"Innovation management"
~subject:"Leistungsbündel"
~subject:"Lieferantenmanagement"
~subject:"services"
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Search: subject:"B-to-B-Marketing"
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Innovation management
Leistungsbündel
Lieferantenmanagement
services
B-to-B-Marketing
11
Business-to-business marketing
11
Salespeople
6
Supplier relationship management
6
Verkaufspersonal
6
Selling
4
Verkauf
4
Beziehungsmarketing
3
Relationship marketing
3
business-to-business marketing
3
Firm value
2
Innovation
2
Innovationsmanagement
2
Negotiations
2
Theorie
2
Theory
2
Unternehmenswert
2
Verhandlungen
2
business to business
2
innovation
2
machine learning
2
Agency theory
1
Artificial intelligence
1
B2B marketing
1
Bundling strategy
1
Corporate Governance
1
Corporate culture
1
Corporate governance
1
Cultural identity
1
Decision under uncertainty
1
Entscheidung unter Unsicherheit
1
Firm performance
1
Führungskräfte
1
Governance approach
1
Governance-Ansatz
1
Kulturelle Identität
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Künstliche Intelligenz
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English
7
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Grewal, Rajdeep
2
Sridhar, Shrihari
2
Bornemann, Torsten
1
Colm, Laura
1
Crecelius, Andrew T.
1
Dotzel, Thomas
1
Ferraro, Rosellina
1
Hamilton, Ryan
1
Haws, Kelly L.
1
Hohenberg, Sebastian
1
Homburg, Christian
1
Lam, Son K.
1
Lawrence, Justin M.
1
Lilien, Gary L.
1
Mukhopadhyay, Anirban
1
Ogilvie, Jessica L.
1
Ordanini, Andrea
1
Panagopoulos, Nikolaos G.
1
Rapp, Adam A.
1
Scheer, Lisa K.
1
Shankar, Venkatesh
1
Shi, Huanhuan
1
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Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
262
The journal of business & industrial marketing
92
Journal of business research : JBR
70
Journal of business-to-business marketing
49
SpringerLink / Bücher
28
Springer eBook Collection / Business and Economics
12
Journal of personal selling & sales management
8
Journal of the Academy of Marketing Science
8
Journal of customer behaviour
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Journal of strategic marketing
6
Marketing intelligence & planning
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing research
5
Journal of service research
5
Research
5
The journal of personal selling & sales management : JPSSM
5
International journal of business environment : IJBE
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing theory
4
Asia Pacific business review
3
Asia Pacific journal of marketing and logistics
3
Business-to-Business-Marketing
3
European journal of marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business excellence : IJBEX
3
International journal of services and operations management
3
Journal of marketing analytics : JMA
3
Journal of purchasing and supply management
3
Journal of revenue and pricing management
3
New insights on trust in business-to-business relationships : a multi-perspective approach
3
Springer eBook Collection
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Benchmarking : an international journal
2
Cross cultural & strategic management
2
Edition KWV
2
Electronic markets : the international journal on networked business
2
Information - Organisation - Produktion
2
International journal of logistics : research and applications
2
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ECONIS (ZBW)
7
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1
Commentary : toward formalizing social influence structures in business-to-business customer journeys
Grewal, Rajdeep
;
Sridhar, Shrihari
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 98-102
Persistent link: https://www.econbiz.de/10012391426
Saved in:
2
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
3
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
4
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
5
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
6
Salesperson solution involvement and sales performance : the contingent role of supplier firm and customer-supplier relationship characteristics
Panagopoulos, Nikolaos G.
;
Rapp, Adam A.
;
Ogilvie, …
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011734912
Saved in:
7
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
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