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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Keh, Hean Tat"
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Consumer behaviour
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Cognition
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Keh, Hean Tat
Gijsbrechts, Els
5
Septianto, Felix
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4
Clement, Michel
4
Ko, Eunju
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Asia Pacific journal of marketing and logistics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of international marketing
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Journal of marketing
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Journal of retailing and consumer services
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Journal of service research : JSR
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
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2
Shaping consumer preference using alignable attributes : the roles of regulatory orientation and construal level
Sun, Jin
;
Keh, Hean Tat
;
Lee, Angela Y.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 151-168
Persistent link: https://www.econbiz.de/10012016496
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