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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Bandyopadhyay, Argho"
~person:"Cheah, Isaac"
~person:"Cui, Charles Chi"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Handbuch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
~type_genre:"Systematic review"
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Consumer behaviour
Konsumentenverhalten
Volatility
Beziehungsmarketing
2
Brand management
2
Markenführung
2
Relationship marketing
2
Advertising
1
Advertising effects
1
Brand equity
1
Brand image
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China
1
China market
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Cognition
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Cognitive flexibility
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Complex product category
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Bandyopadhyay, Argho
Cheah, Isaac
Cui, Charles Chi
Ko, Eunju
10
Kim, Kyung Hoon
6
Thaichon, Park
6
Bae, Joonheui
5
Islam, Tahir
5
Mathur, Anil
5
Chiu, Weisheng
4
Kim, Sang Jin
4
Liu, Matthew Tingchi
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Moschis, George P.
4
Septianto, Felix
4
Ahn, Jiseon
3
Bruwer, Johan
3
Chen, Jiawen
3
Cho, Heetae
3
Ghaffar, Abdul
3
Liao, Junyun
3
Quach, Sara
3
Tjiptono, Fandy
3
Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
2
Arli, Denni
2
Baker, Andrew M.
2
Belk, Russell W.
2
Boateng, Henry
2
Caldwell, Marylouise
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Chatterjee, Ravi
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Chen, Tser-yieth
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Chung, Christina
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Di Benedetto, C. Anthony
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Dixit, Saurabh Kumar
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Dong, Xuebing
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Gorostidi-Martinez, Haritz
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Han, C. M.
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Henry, Paul Conrad
2
Hong, Zhao
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Hu, Yanghong
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Huang, Stephen Chi-Tsun
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Asia Pacific journal of marketing and logistics
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
4
Journal of retailing and consumer services
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Journal of promotion management : JPM
2
Australasian marketing journal
1
European journal of marketing : EJM
1
International journal of bank marketing
1
Journal of fashion marketing and management
1
Journal of global marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of strategic marketing
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Marketing intelligence & planning
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Psychology & marketing
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The marketing review
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ECONIS (ZBW)
6
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1
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
2
Marketing in the metaverse : moving forward : what’s next?
Cheah, Isaac
;
Shimul, Anwar Sadat
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013541863
Saved in:
3
Revisiting "Cool Japan" in country-of-origin research : a commentary and future research directions
Miyamoto, Junji
;
Shimizu, Akira
;
Hayashi, Junya
;
Cheah, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2251-2265
Persistent link: https://www.econbiz.de/10014430225
Saved in:
4
The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty
Sun, Yang
;
Ding, Wenmei
;
Weng, Chen
;
Cheah, Isaac
;
Cai, …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1849-1863
Persistent link: https://www.econbiz.de/10013391140
Saved in:
5
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
6
Consumer xenocentrism in China : an exploratory study
Mueller, Rene Dentiste
;
Wang, George Xun
;
Liu, Guoli
; …
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011529270
Saved in:
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