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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Service business"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Hotellerie"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Hotellerie
Consumer behaviour
735
Konsumentenverhalten
735
Brand management
270
Markenführung
270
Brand image
240
Markenimage
240
Beziehungsmarketing
193
Relationship marketing
193
Brand
161
Kundenzufriedenheit
159
Markenartikel
159
Dienstleistungsqualität
120
Service quality
120
Social Web
86
Social web
86
Internet marketing
72
Online-Marketing
72
Emotion
67
Hotel industry
67
Online retailing
63
Online-Handel
63
Gastronomie
56
Restaurant industry
56
Viral marketing
56
Virales Marketing
56
Luxury goods
53
Luxusgüter
53
Confidence
48
Vertrauen
48
Werbewirkung
44
China
41
Personality psychology
41
Persönlichkeitspsychologie
41
Brand loyalty
35
Corporate Social Responsibility
35
Corporate social responsibility
35
Beschwerdemanagement
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English
248
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Han, Heesup
6
Baloglu, Seyhmus
3
Gil Saura, Irene
3
Akhtar, Nadeem
2
Ali, Faizan
2
Amin, Muslim
2
Assaker, Guy
2
Baxter, Stacey M.
2
Chen, Hsiangting Shatina
2
Cobanoglu, Cihan
2
Fan, Alei
2
Fazal-e-Hasan, Syed
2
Fernandes, Teresa
2
Hung, Kam
2
Jain, Nikunj Kumar
2
Jang, Soocheong
2
Jebarajakirthy, Charles
2
Johnson, Lester W.
2
Kim, Peter Beomcheol
2
Kulczynski, Alicia
2
Leckie, Civilai
2
Lee, Dae Hui
2
Lee, Myong Jae
2
Lim, Weng Marc
2
Liu, Chih-Hsing
2
Liu, Chun
2
Nunkoo, Robin
2
O'Connor, Peter
2
Okumuş, Abdullah
2
Ouyang, Zhe
2
Prayag, Girish
2
Quach, Sara
2
Ro, Heejung
2
Saleem, Muhammad Abid
2
Sharifi, Seyed Shahin
2
Tanford, Sarah
2
Tang, Liang
2
To, W. M.
2
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2
Yaseen, Asif
2
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Asia Pacific journal of marketing and logistics
Journal of hospitality marketing & management
Service business
The journal of brand management : an international journal
Journal of retailing and consumer services
332
International journal of hospitality management
253
Journal of business research : JBR
227
International journal of advertising : the review of marketing communications
122
Journal of marketing communications
106
International journal of contemporary hospitality management
94
Journal of travel and tourism marketing
88
Journal of promotion management : innovations in planning and applied research
75
Tourism management : research, policies, practice
74
International journal of advertising : the quarterly review of marketing communications
70
The journal of services marketing
68
Psychology & marketing
49
Tourism management perspectives : TMP
46
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
44
International journal of internet marketing and advertising : IJIMA
42
The journal of product & brand management
39
The service industries journal
39
Services marketing quarterly
38
Journal of promotion management : JPM
37
Journal of Islamic marketing
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
European journal of marketing
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Journal of strategic marketing
34
Journal of hospitality and tourism insights
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Marketing intelligence & planning
32
Journal of internet commerce
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of vacation marketing
28
Marketing letters : a journal of research in marketing
28
Journal of advertising research
26
Journal of service management
26
International journal of business excellence : IJBEX
25
International journal of consumer studies
25
International journal of retail and distribution management
25
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ECONIS (ZBW)
248
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1
Is the information on green hotel websites aligned with the drivers affecting customers' intention to visit green hotels? : a mixed-methods approach
Ray, Arghya
;
Sachdeva, Itisha
;
Rana, Nripendra P.
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10014438598
Saved in:
2
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
3
Service robot's responses in service recovery and service evaluation : the moderating role of robots' social perception
Shan, Minghui
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Sun, Sijie
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014511796
Saved in:
4
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
5
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
6
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
7
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
8
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
9
From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy
Ahmad, Naveed
;
Ahmad, Aqeel
;
Lewandowska, Anna
;
Han, Heesup
- In:
Journal of hospitality marketing & management
33
(
2024
)
3
,
pp. 384-413
Persistent link: https://www.econbiz.de/10014511811
Saved in:
10
Reexamination of consumers' willingness to stay at green hotels : rethinking the role of social identity theory, value-belief-norm theory, and theory of planned behavior
Wang, Lei
;
Zhang, Qi
;
Wong, Philip Pong Weng
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 547-581
Persistent link: https://www.econbiz.de/10014511830
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