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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenführung"
~subject:"Online-Marketing"
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Markenführung
Online-Marketing
Social Web
37
Social web
37
Consumer behaviour
25
Konsumentenverhalten
25
Internet marketing
17
Beziehungsmarketing
12
Brand management
12
Relationship marketing
12
Brand image
9
Markenimage
9
Social media
9
Online retailing
7
Online-Handel
7
Social relations
6
Soziale Beziehungen
6
China
5
Customer integration
5
Customer satisfaction
5
E-commerce
5
Electronic Commerce
5
Kundenintegration
5
Kundenzufriedenheit
5
Viral marketing
5
Virales Marketing
5
Emotion
4
Brand
3
Brand equity
3
Communication media
3
Kommunikationsmedien
3
Markenartikel
3
Social commerce
3
Social media marketing
3
Social network
3
Soziales Netzwerk
3
Virtual reality
3
Virtuelle Realität
3
Betriebliche Wertschöpfung
2
Brand loyalty
2
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Article
21
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21
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21
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English
21
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Lee, Jungwon
2
Park, Cheol
2
Agnihotri, Durgesh
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Bayram, Pelin
1
Cao, Joanne T.
1
Cham Tat Huei
1
Chan-Olmsted, Sylvia M.
1
Chang, Man Kit
1
Chaturvedi, Pallavi
1
Chen, Chien-Wen
1
Chen, Jiawen
1
Chen, Longshan
1
Chen, Wen-Kuo
1
Cheung, Man Lai
1
Chinelato, Flavia Braga
1
Du, Peng
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Elrehail, Hamzah
1
Eugene Cheng-xi Aw
1
Han, Jeongsoo
1
Hao, Junying
1
Hao, Ruohong
1
Hong, Zhao
1
Hu, Meng
1
Hu, Yanghong
1
Huang, Yung-Chuan
1
Ismail, Ahmed Rageh
1
Jiang, Ying
1
Johnson, Lester W.
1
Jun, Mina
1
Kian Yeik Koay
1
Kim, Miyea
1
Kulshreshtha, Kushagra
1
Le, Xuan Cu
1
Leckie, Civilai
1
Lee, Yunhye
1
Leung, Wilson Ka-shing
1
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
209
Journal of retailing and consumer services
106
International journal of internet marketing and advertising : IJIMA
77
International journal of advertising : the review of marketing communications
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
61
Technological forecasting & social change : an international journal
59
Industrial marketing management : the international journal for industrial and high-tech firms
54
SpringerLink / Bücher
54
Journal of promotion management : innovations in planning and applied research
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
The journal of product & brand management
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of marketing communications
44
Tourism management : research, policies, practice
44
The journal of brand management : an international journal
42
Springer eBook Collection
39
International journal of hospitality management
35
Journal of internet commerce
34
Information systems research : ISR
33
Journal of management information systems : JMIS
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Business horizons
27
Journal of strategic marketing
27
Marketing intelligence & planning
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
International journal of contemporary hospitality management
23
Journal of hospitality marketing & management
23
Psychology & marketing
23
Journal of marketing
21
Electronic commerce research
20
European journal of marketing
19
Journal of marketing management : MM
19
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Springer Proceedings in Business and Economics
18
International journal of electronic marketing and retailing : IJEMR
17
International journal of technology marketing : IJTMkt
17
Journal of the Academy of Marketing Science
17
Journal of travel and tourism marketing
17
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ECONIS (ZBW)
21
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
3
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
4
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
5
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
6
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
7
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
8
Investigating the impact of authenticity of social media influencers on followers' purchase behavior : mediating analysis of parasocial interaction on Instagram
Agnihotri, Durgesh
;
Chaturvedi, Pallavi
;
Kulshreshtha, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2377-2394
Persistent link: https://www.econbiz.de/10014430243
Saved in:
9
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
10
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
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