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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenführung"
~subject:"Social web"
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Markenführung
Social web
Social Web
37
Consumer behaviour
25
Konsumentenverhalten
25
Internet marketing
17
Online-Marketing
17
Beziehungsmarketing
12
Brand management
12
Relationship marketing
12
Brand image
9
Markenimage
9
Social media
9
Online retailing
7
Online-Handel
7
Social relations
6
Soziale Beziehungen
6
China
5
Customer integration
5
Customer satisfaction
5
E-commerce
5
Electronic Commerce
5
Kundenintegration
5
Kundenzufriedenheit
5
Viral marketing
5
Virales Marketing
5
Emotion
4
Brand
3
Brand equity
3
Communication media
3
Kommunikationsmedien
3
Markenartikel
3
Social commerce
3
Social media marketing
3
Social network
3
Soziales Netzwerk
3
Virtual reality
3
Virtuelle Realität
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Betriebliche Wertschöpfung
2
Brand loyalty
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Cham Tat Huei
2
Dwivedi, Yogesh Kumar
2
Eugene Cheng-xi Aw
2
Lee, Jungwon
2
Ooi, Keng-Boon
2
Park, Cheol
2
Tan, Garry Wei-Han
2
Agnihotri, Durgesh
1
Alalwan, Ali Abdallah
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Asakawa, Kiyoshi
1
Bae, Giwoong
1
Balakrishnan, Janarthanan
1
Bayram, Pelin
1
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1
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1
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1
Chang, Angela Wen-yu
1
Chang, Man Kit
1
Chaturvedi, Pallavi
1
Chen, Chien-Wen
1
Chen, Jiawen
1
Chen, Longshan
1
Chen, Qian
1
Chen, Tser-yieth
1
Chen, Wen-Kuo
1
Chen, Yangyang
1
Cheung, Man Lai
1
Chinelato, Flavia Braga
1
Chiu, Weisheng
1
Cho, Heetae
1
Ding, Zhihua
1
Du, Peng
1
Dwivedi, Abhishek
1
Elrehail, Hamzah
1
Fan, Jiao
1
Gaczek, Piotr
1
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1
Han, Jeongsoo
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
384
Technological forecasting & social change : an international journal
226
Journal of retailing and consumer services
202
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
175
SpringerLink / Bücher
141
Information systems research : ISR
96
International journal of internet marketing and advertising : IJIMA
90
Industrial marketing management : the international journal for industrial and high-tech firms
86
Tourism management : research, policies, practice
86
Journal of management information systems : JMIS
85
International journal of advertising : the review of marketing communications
84
Springer eBook Collection
81
Journal of promotion management : innovations in planning and applied research
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International journal of hospitality management
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Electronic commerce research
59
Journal of marketing communications
59
The journal of product & brand management
56
Journal of internet commerce
52
Business horizons
48
Discussion papers / CEPR
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
Journal of information & knowledge management : JIKM
44
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
44
Psychology & marketing
44
Journal of travel and tourism marketing
42
MIS quarterly
42
The journal of brand management : an international journal
42
Finance research letters
41
International journal of contemporary hospitality management
39
Journal of strategic marketing
38
International journal of business information systems : IJBIS
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Corporate communications : an international journal
36
International journal of consumer studies
36
Marketing intelligence & planning
35
Service business
35
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ECONIS (ZBW)
37
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1
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
4
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
7
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
8
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
9
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
10
Appearance and media popularity affecting experiential gift-giving
Chen, Tser-yieth
;
Wu, Hsueh Ling
;
Tai, Zhi-Cheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2198-2215
Persistent link: https://www.econbiz.de/10014430220
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