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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Mobile business"
~subject:"Online retailing"
~subject:"Relationship marketing"
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Mobile business
Online retailing
Relationship marketing
Consumer behaviour
4
Konsumentenverhalten
4
Kundenbindungsprogramm
4
Loyalty program
4
Beziehungsmarketing
2
Online-Handel
2
Reward type
2
Anreiz
1
China
1
Compensation system
1
Consumer incentives
1
Cross-country study
1
Digital coupons
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Fashion
1
Fashion retailing
1
Incentives
1
Innovation adoption
1
Innovationsakzeptanz
1
Leistungsanreiz
1
Loyalty programme
1
Mobile Business
1
Mobile communications
1
Mobile couponing
1
Mobile deal-seeking
1
Mobile shopping intention
1
Mobilkommunikation
1
Mode
1
Participation intention
1
Perceived value
1
Performance incentive
1
Point leaderboard
1
Product involvement
1
Retail trade
1
Reward characteristic
1
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Chokkannan, Pradeepkumar
1
Lu, Cuilian
1
Pattusamy, Murugan
1
Saripalli, Bhavani Shankar
1
Wang, Jingwen
1
Yu Yi
1
Zhang, Jun
1
Zhou, Yanju
1
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
23
Journal of business research : JBR
15
Journal of the Academy of Marketing Science
10
International journal of hospitality management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of travel and tourism marketing
5
Marketing letters : a journal of research in marketing
5
The journal of services marketing
5
International journal of contemporary hospitality management
4
Journal of retailing
4
SpringerLink / Bücher
4
The Cornell hospitality quarterly
4
Tourism management : research, policies, practice
4
European journal of operational research : EJOR
3
Information systems research : ISR
3
International journal of production economics
3
International journal of production research
3
Journal of hospitality marketing & management
3
The service industries journal
3
BestMasters
2
Business horizons
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of electronic customer relationship management : IJECRM
2
Journal of global marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing analytics : JMA
2
Journal of service management
2
Journal of service theory and practice
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science
2
Psychology & marketing
2
Service business
2
4OR : a quarterly journal of operations research
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Annals of operations research ; volume 280, numbers 1/2 (September 2019)
1
Asia-Pacific journal of management research and innovation
1
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A study of loyalty programs in the Chinese market : the impacts of reward type, reward characteristic and product involvement
Zhang, Jun
;
Wang, Jingwen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 908-919
Persistent link: https://www.econbiz.de/10014285918
Saved in:
2
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
3
Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Zhou, Yanju
;
Lu, Cuilian
;
Yu Yi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2122-2144
Persistent link: https://www.econbiz.de/10014430210
Saved in:
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