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~isPartOf:"Australasian marketing journal"
~subject:"Konsumentenverhalten"
~subject:"Macroeconomic performance"
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Search: subject_exact:"Cultural identity"
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Konsumentenverhalten
Macroeconomic performance
Cultural identity
5
Kulturelle Identität
5
Advertising effects
3
Consumer behaviour
3
Werbewirkung
3
Advertising
2
Corporate culture
2
Personality psychology
2
Persönlichkeitspsychologie
2
Unternehmenskultur
2
Werbung
2
Advertising creativity
1
Advertising effectiveness
1
Binge drinking
1
China
1
Consumer culture
1
Creativity
1
Cross-cultural management
1
Cultural compatibility
1
Cultural difference
1
Emotion
1
Ethnic cues
1
Ethnic group
1
Ethnic identity
1
Ethnic marketing
1
Ethnic newspapers
1
Ethnic relations
1
Ethnische Beziehungen
1
Ethnische Gruppe
1
Gesundheitsvorsorge
1
Guilt
1
Health communications
1
Identity
1
Interkulturelles Management
1
Internal communication
1
Interne Kommunikation
1
Internet marketing
1
Kreativität
1
Lieferantenmanagement
1
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English
3
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Ahmed, Tanvir
1
Bilby, Julie
1
Brennan, Linda
1
Chen, Jiemiao
1
D'Souza, Clare
1
Lau, Hei Tong
1
Lee, Richard
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Reid, Mike
1
Sullivan Mort, Gillian
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Australasian marketing journal
Journal of business research : JBR
38
Journal of international consumer marketing
21
International marketing review
12
Journal of global marketing
11
Journal of international marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of retailing and consumer services
9
Journal of travel and tourism marketing
8
International journal of hospitality management
5
Journal of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of market research
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
The journal of brand management : an international journal
4
Global business review
3
International journal of business and globalisation : IJBG
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Qualitative market research : an international journal
3
Technological forecasting & social change : an international journal
3
The journal of consumer marketing
3
Edward Elgar E-Book Archive
2
Elgar original reference
2
Global business & economics review
2
Handbook on cross-cultural marketing
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail and distribution management
2
Journal of business ethics : JBE
2
Journal of consumer marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of hospitality and tourism insights
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
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1
Tiers and fears : an investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising
Bilby, Julie
;
Reid, Mike
;
Brennan, Linda
;
Chen, Jiemiao
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 332-348
Persistent link: https://www.econbiz.de/10012429483
Saved in:
2
Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong
;
Lee, Richard
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
Saved in:
3
Consumption of young xin yimin : the role of identity and tacit motives
Ahmed, Tanvir
;
Sullivan Mort, Gillian
;
D'Souza, Clare
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 311-318
Persistent link: https://www.econbiz.de/10011419484
Saved in:
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