Consumption of young xin yimin : the role of identity and tacit motives
Tanvir Ahmed, Gillian Sullivan Mort, Clare D'Souza
Year of publication: |
2015
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Authors: | Ahmed, Tanvir ; Sullivan Mort, Gillian ; D'Souza, Clare |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 23.2015, 4, p. 311-318
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Subject: | Xin yimin | Identity | Mimetic desire | Consumer culture | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Motivation | Unternehmenskultur | Corporate culture | Kulturelle Identität | Cultural identity |
Saved in:
Online Resource
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2015.10.001 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011419484