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~accessRights:"restricted"
~isPartOf:"Business horizons"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Apology"
~subject:"Brand"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Apology
Brand
Relationship marketing
Social Web
420
Social web
420
Internet marketing
185
Online-Marketing
185
Consumer behaviour
176
Konsumentenverhalten
176
Brand management
104
Markenführung
104
Social media
104
Beziehungsmarketing
74
Brand image
67
Markenimage
67
Social network
57
Soziales Netzwerk
57
Viral marketing
57
Virales Marketing
57
Markenartikel
42
Digitalisierung
39
Digitization
39
Online retailing
39
Online-Handel
39
social media
33
Advertising effects
30
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Werbewirkung
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Innovationsmanagement
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Caputa, Wiesława
2
Chen, Shih-Chih
2
Divakaran, Pradeep Kumar Ponnamma
2
Dwivedi, Yogesh Kumar
2
Esmark Jones, Carol L.
2
Guzman, Francisco
2
Kennedy, Eric
2
Lin, Chieh-Peng
2
Stevens, Jennifer L.
2
Teck Ming Tan
2
Abuljadail, Mohammad
1
Agrebi, Meriem
1
Akram, Muhammad Shakaib
1
Alvandi, Mohsen
1
Amelia, Maria Veronica
1
Amirkhanpour, Monaliz
1
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1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Arcand, Manon
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Areni, Charles Scott
1
Assimakopoulos, Costas
1
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1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Bal, Anjali S.
1
Balci, Gökcay
1
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1
Barretta, Paul G.
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1
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1
Boon, Edward
1
Botha, Elsamari
1
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1
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1
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1
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Business horizons
International journal of internet marketing and advertising : IJIMA
Technological forecasting & social change : an international journal
The journal of product & brand management
Journal of business research : JBR
97
Journal of retailing and consumer services
72
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
The journal of brand management : an international journal
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of promotion management : innovations in planning and applied research
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of marketing communications
17
Journal of strategic marketing
17
Marketing intelligence & planning
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of internet commerce
13
Journal of marketing
13
Tourism management : research, policies, practice
13
Asia Pacific journal of marketing and logistics
12
Journal of service management
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of fashion marketing and management
11
Journal of the Academy of Marketing Science
11
The journal of services marketing
11
International journal of e-business research : an official publication of the Information Resources Management Association
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of hospitality marketing & management
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
European journal of marketing
8
Journal of marketing analytics : JMA
8
Journal of marketing management : MM
8
Psychology & marketing
8
Service business
8
Electronic commerce research
7
Information systems research : ISR
7
International journal of business information systems : IJBIS
7
International journal of consumer studies
7
International journal of contemporary hospitality management
7
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ECONIS (ZBW)
91
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91
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1
Exploring the sustainable influencing factors of audience loyalty of Chinese sports live broadcast platform based on SEM model
Zou, Yao
;
Zhang, Xizhi
;
Zheng, Weitao
;
Huang, Zhiyong
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014266197
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
4
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
5
Awareness of network security and customer value : the company and customer perspective
Krawczyk-Sokołowska, Izabela
;
Caputa, Wiesława
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014441438
Saved in:
6
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
7
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
8
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
9
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
10
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
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