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~accessRights:"restricted"
~isPartOf:"Contemporary trends in innovative marketing strategies"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of purchasing and supply management"
~isPartOf:"The marketing review"
~subject:"Online-Marketing"
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Online-Marketing
Bibliometrics
137
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137
Systematic literature review
87
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74
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25
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Contemporary trends in innovative marketing strategies
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of contemporary hospitality management
Journal of business research : JBR
Journal of purchasing and supply management
The marketing review
International journal of Indian culture and business management : IJICBM
2
International journal of consumer studies
2
The journal of business & industrial marketing
2
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Electronic markets : the international journal on networked business
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International journal of advertising : the review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of Indian business research
1
Journal of hospitality and tourism insights
1
Journal of internet commerce
1
Journal of macromarketing
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Management decision : MD
1
Marketing intelligence & planning
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
The service industries journal
1
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1
Innovative digital marketing in business
Rosário, Albérico Travassos
;
Dias, Joana Carmo
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 1-35)
.
2024
Persistent link: https://www.econbiz.de/10014519821
Saved in:
2
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
4
Analytics of social media data : state of characteristics and application
Zachlod, Cécile
;
Samuel, Olga Helen
;
Ochsner, Andrea
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1064-1076
Persistent link: https://www.econbiz.de/10013185077
Saved in:
5
Digital, Social Media, and Mobile Marketing in industrial buying : still in need of customer segmentation? : empirical evidence from Poland and Germany
Müller, Julian M.
;
Pommeranz, Benjamin
;
Weisser, Julia
; …
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 70-83
Persistent link: https://www.econbiz.de/10011904670
Saved in:
6
Thematic framework of online review research : a systematic analysis of contemporary literature on seven major hospitality and tourism journals
Kwok, Linchi
;
Xie, Karen L.
;
Richards, Tori
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 307-354
Persistent link: https://www.econbiz.de/10011611214
Saved in:
7
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
8
Social media research in the industrial marketing field : review of literature and future research directions
Salo, Jari
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 115-129
Persistent link: https://www.econbiz.de/10011775993
Saved in:
9
Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages
Perez-Vega, Rodrigo
;
Waite, Kathryn
;
O'Gorman, Kevin
- In:
The marketing review
16
(
2016
)
3
,
pp. 299-321
Persistent link: https://www.econbiz.de/10011597016
Saved in:
10
Social media marketing and advertising
Dwivedi, Yogesh Kumar
;
Kapoor, Kawaljeet Kaur
;
Chen, Hsin
- In:
The marketing review
15
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
Saved in:
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