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~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of nonprofit & public sector marketing"
~isPartOf:"Journal of strategic marketing"
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Search: subject:"Nonprofit-Marketing"
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Nonprofit marketing
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Corporate reputation review : an international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of nonprofit & public sector marketing
Journal of strategic marketing
International review on public and non-profit marketing
31
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
11
International journal of nonprofit and voluntary sector marketing
9
Nonprofit management & leadership
9
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
7
Journal of marketing for higher education
6
Nonprofit and voluntary sector quarterly
6
Springer eBook Collection
5
SpringerLink / Bücher
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4
Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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International journal of advertising : the review of marketing communications
2
Journal of Islamic marketing
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Journal of public policy & marketing
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Journal of the Academy of Marketing Science
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Management communication quarterly : an international journal
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Research
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Routledge studies in marketing
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Sport management review
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Springer Reference Wirtschaft
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Springer eBook Collection / Business and Economics
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The journal of consumer marketing
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American journal of business
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Australasian marketing journal
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Behavioral research in accounting
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Business research quarterly : BRQ
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Discussion papers / CEPR
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Edward Elgar E-Book Archive
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Essentials
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European journal of marketing
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ECONIS (ZBW)
26
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26
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1
All talk and no action? : a comparative analysis of nonprofit Twitter chats
Taylor, Matthew P.
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10014234436
Saved in:
2
A stakeholder perspective on the market orientation of Swiss nonprofit organizations
Hersberger-Langloh, Sophie
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 395-420
Persistent link: https://www.econbiz.de/10013417407
Saved in:
3
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
Saved in:
4
Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
5
Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian
;
Szamrowski, Piotr
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
Saved in:
6
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
7
In nonprofits we trust? : a large-scale study on the public's trust in nonprofit organizations
Becker, Annika
;
Boenigk, Silke
;
Willems, Jurgen
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10012200069
Saved in:
8
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
9
Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.
;
Hamilton, Mark
;
Rogers, Dana
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
Saved in:
10
Nonprofit
marketing
expenses : who spends more than others?
Lee, Young-Joo
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
3
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012623637
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