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~accessRights:"restricted"
~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of public policy & marketing"
~isPartOf:"Journal of strategic marketing"
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Search: subject:"Nonprofit-Marketing"
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Nonprofit marketing
8
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Choi, Jungsil
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Corporate reputation review : an international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of public policy & marketing
Journal of strategic marketing
International review on public and non-profit marketing
31
International journal of nonprofit & voluntary sector marketing
26
Journal of nonprofit & public sector marketing
20
Journal of philanthropy and marketing
12
International journal of nonprofit and voluntary sector marketing
9
Nonprofit management & leadership
9
Journal of marketing for higher education
6
Nonprofit and voluntary sector quarterly
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Springer eBook Collection
5
SpringerLink / Bücher
5
Journal of business research : JBR
4
Journal of marketing communications
4
Journal of marketing
3
International journal of advertising : the review of marketing communications
2
Journal of Islamic marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of the Academy of Marketing Science
2
Management communication quarterly : an international journal
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Research
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Routledge studies in marketing
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Sport management review
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Springer Reference Wirtschaft
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Springer eBook Collection / Business and Economics
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The journal of consumer marketing
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Australasian marketing journal
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Behavioral research in accounting
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Business research quarterly : BRQ
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Discussion papers / CEPR
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Edward Elgar E-Book Archive
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Essentials
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European journal of marketing
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Global business perspectives
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Handbook of research on managerial solutions in non-profit organizations
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1
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
2
Linking marketing to nonprofit performance
Shah, Denish
;
George, Morris
- In:
Journal of public policy & marketing
40
(
2021
)
4
,
pp. 571-583
Persistent link: https://www.econbiz.de/10012660200
Saved in:
3
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
4
Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Saved in:
5
Citizen participation in political markets : extending service-dominant logic to public policy
Peterson, Mark
;
Godby, Robert W.
- In:
Journal of public policy & marketing
39
(
2020
)
4
,
pp. 412-429
Persistent link: https://www.econbiz.de/10012534321
Saved in:
6
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
7
When reputation influences trust in nonprofit organizations : the role of value attachment as moderator
Schultz, Christian
;
Einwiller, Sabine
; …
- In:
Corporate reputation review : an international journal
22
(
2019
)
4
,
pp. 159-170
Persistent link: https://www.econbiz.de/10012133060
Saved in:
8
Assimilation-contrast theory in action : operationalization and managerial impact in a fundraising context
De Bruyn, Arnaud
;
Prokopec, Sonja
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 367-381
Persistent link: https://www.econbiz.de/10011734865
Saved in:
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