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~accessRights:"restricted"
~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action"
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Search: subject:"Nonprofit-Marketing"
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Nonprofit marketing
9
Nonprofit-Marketing
9
Fundraising
7
Nonprofit organization
6
Nonprofit-Organisation
6
fundraising
5
Charity
4
Wohltätigkeit
4
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2
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charitable giving
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donor behavior
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nonprofit marketing
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Behavioral economics
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Beziehungsmarketing
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Bias
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Corporate reputation
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Deutschland
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Bortree, Denise Sevick
1
Brown, Sylvia
1
Carpenter, Kathryn
1
Chapman, Cassandra M.
1
Cherian, Mathew
1
Einwiller, Sabine
1
Gross, Hellen P.
1
Halvorsen, Cal J.
1
Huang, Yan
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Louis, Winnifred R.
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Lynch, Johanna
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Masser, Barbara M.
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McTernan, Melissa L.
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Naik, Prasad A.
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Nelson, Deanna
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Pue, Kristen
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Rottler, Maren
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Roy, Subroto
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Rubel, Olivier
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Sargeant, Adrian
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Schultz, Christian
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Seiffert-Brockmann, Jens
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Shaker, Genevieve G.
1
Shang, Jen
1
Sudhir, K.
1
Waters, Richard D.
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Weitzl, Wolfgang
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Corporate reputation review : an international journal
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
International review on public and non-profit marketing
31
International journal of nonprofit & voluntary sector marketing
26
Journal of nonprofit & public sector marketing
20
Journal of philanthropy and marketing
12
International journal of nonprofit and voluntary sector marketing
9
Nonprofit management & leadership
9
Journal of marketing for higher education
6
Nonprofit and voluntary sector quarterly
6
Springer eBook Collection
5
SpringerLink / Bücher
5
Journal of business research : JBR
4
Journal of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
International journal of advertising : the review of marketing communications
2
Journal of Islamic marketing
2
Journal of public policy & marketing
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Management communication quarterly : an international journal
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Research
2
Routledge studies in marketing
2
Sport management review
2
Springer Reference Wirtschaft
2
Springer eBook Collection / Business and Economics
2
The journal of consumer marketing
2
American journal of business
1
Australasian marketing journal
1
Behavioral research in accounting
1
Business research quarterly : BRQ
1
Discussion papers / CEPR
1
Edward Elgar E-Book Archive
1
Essentials
1
European journal of marketing
1
Global business perspectives
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ECONIS (ZBW)
10
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1
Approaches to charitable giving and perceptions of organizational effectiveness among midlevel donors
Halvorsen, Cal J.
;
Lynch, Johanna
;
Brown, Sylvia
; …
- In:
Nonprofit and voluntary sector quarterly : journal of …
53
(
2024
)
4
,
pp. 926-947
Persistent link: https://www.econbiz.de/10014581598
Saved in:
2
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
3
A grounded theory study of major gift fundraising relationships in U.S.. higher education
Shaker, Genevieve G.
;
Nelson, Deanna
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
5
,
pp. 1054-1073
Persistent link: https://www.econbiz.de/10013392000
Saved in:
4
Selling out? : a cross-national exploration of nonprofit retail operations
Pue, Kristen
- In:
Nonprofit and voluntary sector quarterly : journal of …
49
(
2020
)
3
,
pp. 653-669
Persistent link: https://www.econbiz.de/10012216115
Saved in:
5
When reputation influences trust in nonprofit organizations : the role of value attachment as moderator
Schultz, Christian
;
Einwiller, Sabine
; …
- In:
Corporate reputation review : an international journal
22
(
2019
)
4
,
pp. 159-170
Persistent link: https://www.econbiz.de/10012133060
Saved in:
6
Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen
;
Sargeant, Adrian
;
Carpenter, Kathryn
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
5
,
pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
Saved in:
7
Nonprofits' internal marketing and its influence on volunteers' experiences and behavior : a multiple mediation analysis
Gross, Hellen P.
;
Rottler, Maren
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
2
,
pp. 388-416
Persistent link: https://www.econbiz.de/10012006563
Saved in:
8
The champion effect in peer-to-peer giving : successful campaigns highlight fundraisers more than causes
Chapman, Cassandra M.
;
Masser, Barbara M.
;
Louis, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012006712
Saved in:
9
Do sympathy biases induce charitable giving? The effects of advertising content
Sudhir, K.
;
Roy, Subroto
;
Cherian, Mathew
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 849-869
Persistent link: https://www.econbiz.de/10011617432
Saved in:
10
Robust dynamic estimation
Rubel, Olivier
;
Naik, Prasad A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 453-467
Persistent link: https://www.econbiz.de/10011695458
Saved in:
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