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~accessRights:"restricted"
~isPartOf:"Discussion papers / CEPR"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Advertising effects"
~subject:"Werbung"
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Search: subject_exact:"Suchmaschinentechnik"
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Advertising effects
Werbung
Search engine
13
Suchmaschine
13
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10
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10
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7
Auction theory
4
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4
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3
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2
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Decarolis, Francesco
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Penta, Antonio
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An, Eunkyung
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Boutsouki, Christina
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Hatzithomas, Leonidas
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Koumpis, Dimitrios
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Li, Muxin
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Maillé, Patrick
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Manolopoulou, Aikaterini
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Discussion papers / CEPR
Electronic commerce research
Journal of promotion management : innovations in planning and applied research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Information systems research : ISR
6
Journal of business research : JBR
5
European journal of operational research : EJOR
4
Quantitative marketing and economics : QME
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research
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Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science
3
Discussion paper / Centre for Economic Policy Research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
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Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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American economic journal : a journal of the American Economic Association
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Asia Pacific journal of marketing and logistics
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Cornell hospitality quarterly : CQ
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Economics letters
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Games
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of industrial organization
1
International journal of internet marketing and advertising : IJIMA
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International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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1
Competition and defaults in online search
Decarolis, Francesco
;
Li, Muxin
;
Paternollo, Filippo
-
2023
Persistent link: https://www.econbiz.de/10013477675
Saved in:
2
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2023
Persistent link: https://www.econbiz.de/10013557377
Saved in:
3
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013263474
Saved in:
4
Metaphors and body copy in online advertising effectiveness
Hatzithomas, Leonidas
;
Manolopoulou, Aikaterini
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
Saved in:
5
Online advertising as passive search
Ursu, Raluca
;
Simonov, Andrey
;
An, Eunkyung
-
2021
Persistent link: https://www.econbiz.de/10012517681
Saved in:
6
The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
Saved in:
7
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
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