//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
145
Online-Marketing
145
Social Web
92
Social web
92
Consumer behaviour
56
Konsumentenverhalten
56
B-to-B-Marketing
43
Business-to-business marketing
43
Viral marketing
36
Virales Marketing
36
Beziehungsmarketing
32
Relationship marketing
32
Social media
30
Online retailing
29
Online-Handel
29
E-commerce
28
Electronic Commerce
28
Lieferantenmanagement
24
Supplier relationship management
24
Marketing management
23
Marketingmanagement
23
Brand management
21
Markenführung
21
Advertising
19
Advertising effects
19
Werbewirkung
19
Werbung
19
Digital marketing
15
Internet
9
Brand image
8
Markenimage
8
social media
8
Selling
7
Verkauf
7
B2B
6
Bibliometrics
6
Bibliometrie
6
Customer integration
6
Data Mining
6
Data mining
6
more ...
less ...
Online availability
All
Undetermined
Free
13
Type of publication
All
Article
145
Type of publication (narrower categories)
All
Article in journal
145
Aufsatz in Zeitschrift
145
Language
All
English
145
Author
All
Katona, Zsolt
4
Wilbur, Kenneth C.
4
Agnihotri, Raj
3
Gordon, Brett R.
3
Jerath, Kinshuk
3
Kannan, P. K.
3
Mero, Joel
3
Narayanan, Sridhar
3
Shin, Jiwoong
3
Stephen, Andrew T.
3
Suh, Taewon
3
Terho, Harri
3
Becker, Maren
2
Brooks, Gillian
2
Cardinali, Silvio
2
Cartwright, Severina
2
Fan, Weiguo
2
Herhausen, Dennis
2
Hsiao, Shih-Hui
2
Itani, Omar S.
2
Janakiraman, Ramkumar
2
Karjaluoto, Heikki
2
Kumar, Bipul
2
Liu, Hongfei
2
Liu, Martin J.
2
Liu, Qihua
2
Luo, Jun
2
Martinez, Luis F.
2
Meire, Matthijs
2
Palmatier, Robert W.
2
Reinartz, Werner J.
2
Sharma, Arun
2
Trusov, Michael
2
Tóth, Zsófia
2
Zhang, Liyi
2
Akhtar, Pervaiz
1
Almeida, Marcos Inácio Severo de
1
Amaro, Ana Cláudia
1
Ancillai, Chiara
1
Aras, Ajit
1
more ...
less ...
Published in...
All
Electronic commerce research
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing
Journal of business research : JBR
276
Journal of retailing and consumer services
161
SpringerLink / Bücher
122
International journal of advertising : the review of marketing communications
111
International journal of internet marketing and advertising : IJIMA
99
Springer eBook Collection
87
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Journal of marketing communications
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
75
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Tourism management : research, policies, practice
61
Journal of internet commerce
60
Information systems research : ISR
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Journal of advertising research
47
Journal of management information systems : JMIS
46
The journal of product & brand management
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of hospitality marketing & management
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
34
Psychology & marketing
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of strategic marketing
33
Marketing intelligence & planning
33
The journal of brand management : an international journal
32
Business horizons
31
International journal of technology marketing : IJTMkt
30
Journal of marketing research
30
Asia Pacific journal of marketing and logistics
29
Journal of promotion management : JPM
29
Journal of travel and tourism marketing
29
more ...
less ...
Source
All
ECONIS (ZBW)
145
Showing
1
-
10
of
145
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
2
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
3
Tales of two channels : digital advertising performance between ai recommendation and user subscription channels
Dong, Beibei
;
Zhuang, Mengzhou
;
Fang, Eric
;
Huang, Minxue
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 141-162
Persistent link: https://www.econbiz.de/10014582909
Saved in:
4
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
5
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
6
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
7
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
8
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
9
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
10
A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->