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~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Advertising effects"
~subject:"Werbung"
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Advertising effects
Werbung
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Du, Rex Yuxing
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Hatzithomas, Leonidas
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Maillé, Patrick
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Margariti, Kostoula
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Electronic commerce research
Journal of marketing
Journal of promotion management : innovations in planning and applied research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Information systems research : ISR
6
Journal of business research : JBR
5
Discussion papers / CEPR
4
European journal of operational research : EJOR
4
Quantitative marketing and economics : QME
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science
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2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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American economic journal : a journal of the American Economic Association
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Asia Pacific journal of marketing and logistics
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Cornell hospitality quarterly : CQ
1
Economics letters
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Electronic markets : EM ; the international journal of electronic commerce and business media
1
Games
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of industrial organization
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sports marketing & sponsorship
1
Journal of consumer marketing
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Journal of financial services marketing : JFSM
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Journal of internet commerce
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of marketing research : JMR
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Journal of marketing theory and practice : JMTP
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1
Metaphors and body copy in online advertising effectiveness
Hatzithomas, Leonidas
;
Manolopoulou, Aikaterini
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
Saved in:
2
The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
Saved in:
3
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
4
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
Saved in:
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