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~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Advertising effects"
~subject:"Auktion"
~subject:"Werbung"
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Advertising effects
Auktion
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Hatzithomas, Leonidas
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Electronic commerce research
Journal of promotion management : innovations in planning and applied research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Information systems research : ISR
6
Journal of business research : JBR
5
Discussion papers / CEPR
4
European journal of operational research : EJOR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Quantitative marketing and economics : QME
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research
3
Marketing science
3
Discussion paper / Centre for Economic Policy Research
2
Games and economic behavior
2
International journal of electronic commerce : IJEC
2
International journal of industrial organization
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
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Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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American economic journal : a journal of the American Economic Association
1
American economic review
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Asia Pacific journal of marketing and logistics
1
Computational economics
1
Cornell hospitality quarterly : CQ
1
Economics letters
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Games
1
INFORMS journal on computing : JOC ; charting new directions in operations research and computer science ; a journal of the Institute for Operations Research and the Management Sciences
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sports marketing & sponsorship
1
Journal of consumer marketing
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing
1
Journal of internet commerce
1
Journal of marketing
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Journal of marketing analytics : JMA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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1
Metaphors and body copy in online advertising effectiveness
Hatzithomas, Leonidas
;
Manolopoulou, Aikaterini
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
Saved in:
2
The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
Saved in:
3
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
Saved in:
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