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~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Social media marketing"
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Search: subject_exact:"Web-Marketing"
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Social media marketing
Internet marketing
101
Online-Marketing
101
Consumer behaviour
67
Konsumentenverhalten
67
Social Web
62
Social web
62
Viral marketing
33
Virales Marketing
33
Online retailing
28
Online-Handel
28
Brand management
26
Markenführung
26
Advertising effects
21
Beziehungsmarketing
21
E-commerce
21
Electronic Commerce
21
Relationship marketing
21
Werbewirkung
21
Advertising
17
Werbung
17
Brand image
12
Markenimage
12
Marketing management
12
Marketingmanagement
12
Facebook
10
Internet
10
Social media
10
Word-of-mouth marketing
7
Customer engagement
6
Personalization
6
Social networking sites
6
Brand
5
Branding
5
Mobile marketing
5
Search engine
5
Social media advertising
5
Suchmaschine
5
Customer satisfaction
4
Experiment
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Altobello, Suzanne A.
2
Coker, Kesha K.
2
Aljuhmani, Hasan Yousef
1
Banerjee, Syagnik
1
Barger, Victor
1
Barger, Victor A.
1
Bayram, Pelin
1
Black, Hulda G.
1
Chahal, Hardeep
1
Clark, Melissa
1
Crittenden, Victoria Lynn
1
Crittenden, William F.
1
Cronin, John
1
Elrehail, Hamzah
1
Gandolfo, Alessandro
1
Han, Tae-Han
1
Horky, Alisha Blakeney
1
Hu, Jing
1
Huang, Xiao
1
Hutchins, Amber L.
1
Izogo, Ernest Emeka
1
Judson, Kimberly
1
Jung, Woo-Jin
1
Kader, Mohammad Shahidul
1
Kim, Hee-Woong
1
Kim, Seeun
1
Liu, Xin
1
Longstreet, Phil
1
Mpinganjira, Mercy
1
Munoz, Caroline
1
Niedermeier, Keith E.
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Paltier, James W.
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Pathak, Xema
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1
Payne, Elizabeth Manser
1
Pelletier, Mark J.
1
Peltier, James
1
Rani, Anu
1
Samarah, Tariq
1
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Electronic commerce research
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
14
Journal of retailing and consumer services
8
Business horizons
5
Technological forecasting & social change : an international journal
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing for higher education
4
International journal of contemporary hospitality management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Marketing intelligence & planning
3
Young consumers : insight and ideas for responsible marketers
3
EuroMed journal of business
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of service management
2
Marketing letters : a journal of research in marketing
2
African journal of business and economic research : AJBER
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate communications : an international journal
1
Information systems and e-business management : ISeB
1
Information technology & tourism
1
International journal of hospitality management
1
International journal of innovation and technology management : IJITM
1
International journal of pharmaceutical and healthcare marketing
1
International journal of retail & distribution management
1
International marketing review
1
Journal of air transport management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in marketing and entrepreneurship
1
Journal of travel and tourism marketing
1
Management decision
1
Management decision : MD
1
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ECONIS (ZBW)
21
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1
Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10013286431
Saved in:
2
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
3
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq
;
Bayram, Pelin
;
Aljuhmani, Hasan Yousef
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
Saved in:
4
Let's play with emojis! : how to make emojis more effective in social media advertising using promocodes and temporal orientation
Huang, Xiao
;
Kader, Mohammad Shahidul
;
Kim, Seeun
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 665-682
Persistent link: https://www.econbiz.de/10013536273
Saved in:
5
Design of sweepstakes-based social media marketing for online customer engagement
Jung, Woo-Jin
;
Yang, Seungjun
;
Kim, Hee-Woong
- In:
Electronic commerce research
20
(
2020
)
1
,
pp. 119-146
Persistent link: https://www.econbiz.de/10012224060
Saved in:
6
Content shared between banks and users on the social ecosystem : an inductive exploratory inquiry
Gandolfo, Alessandro
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 679-712
Persistent link: https://www.econbiz.de/10012309154
Saved in:
7
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser
;
Paltier, James W.
;
Barger, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
Saved in:
8
Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations
Liu, Xin
;
Hu, Jing
;
Xu, Bing
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 232-245
Persistent link: https://www.econbiz.de/10011779143
Saved in:
9
How trust moderates social media engagement and brand equity
Chahal, Hardeep
;
Rani, Anu
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011779170
Saved in:
10
Using rich media to motivate fair-trade purchase
Han, Tae-Han
;
Stoel, Leslie
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 361-379
Persistent link: https://www.econbiz.de/10011813284
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