//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~subject:"Konsumentenverhalten"
~subject:"Online retailing"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Online retailing
Online-Marketing
Internet marketing
45
Consumer behaviour
27
Online-Handel
19
Social Web
19
Social web
19
Viral marketing
17
Virales Marketing
17
E-commerce
15
Electronic Commerce
15
Advertising effects
8
Werbewirkung
8
Advertising
6
Social media
6
Werbung
6
Beziehungsmarketing
5
Internet
5
Relationship marketing
5
Brand management
4
Markenführung
4
Decision
3
Digital marketing
3
Entscheidung
3
Experiment
3
Facebook
3
Market segmentation
3
Marktsegmentierung
3
Online reviews
3
Personalisierung
3
Personalization
3
Search engine
3
Suchmaschine
3
Website
3
Attitude
2
Bekleidungsindustrie
2
Brand image
2
China
2
Clothing industry
2
more ...
less ...
Online availability
All
Undetermined
Free
6
Type of publication
All
Article
45
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
Language
All
English
45
Author
All
Fan, Weiguo
2
Liu, Qihua
2
Martinez, Luis F.
2
Suh, Taewon
2
Zhang, Liyi
2
Amaro, Ana Cláudia
1
Bae, Giwoong
1
Bok, Kyoungsoo
1
Calderón-Monge, Esther
1
Cardoso, Sofia
1
Chang, Wei-Shiun
1
Che, Tong
1
Chen, Anran
1
Chen, George Guo-Qiang
1
Cheng, Xusen
1
Chu, Ta-Chung
1
Cui, Xuebin
1
Dan, Wu
1
De Keyzer, Freya
1
Dens, Nathalie
1
Dou, Wenyu
1
Du, Rong
1
Du, Yanan
1
Díaz, Estrella
1
Estelami, Hooman
1
Flavián Blanco, Carlos
1
Fu, Dongpu
1
Gandolfo, Alessandro
1
Gong, Taisheng
1
Gurrea Sarasa, Raquel
1
Han, Ranran
1
Hanssens, Dominique M.
1
Hoang, Duc
1
Hong, Yili
1
Hua, Zhongsheng
1
Huang, Shan
1
Jiang, Cuixia
1
Jiang, Yuanchun
1
Jiang, Zhao
1
Jin, Fei
1
more ...
less ...
Published in...
All
Electronic commerce research
Journal of business research : JBR
276
Journal of retailing and consumer services
161
SpringerLink / Bücher
120
International journal of advertising : the review of marketing communications
111
International journal of internet marketing and advertising : IJIMA
99
Springer eBook Collection
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Journal of marketing communications
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
75
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
63
Tourism management : research, policies, practice
61
Journal of internet commerce
59
Information systems research : ISR
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of advertising research
47
Journal of management information systems : JMIS
46
The journal of product & brand management
45
Marketing intelligence & planning
42
Journal of marketing
37
Journal of hospitality marketing & management
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
34
Psychology & marketing
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of strategic marketing
33
The journal of brand management : an international journal
32
Business horizons
31
International journal of technology marketing : IJTMkt
30
Journal of marketing research
30
Journal of travel and tourism marketing
30
Asia Pacific journal of marketing and logistics
29
Journal of promotion management : JPM
29
more ...
less ...
Source
All
ECONIS (ZBW)
45
Showing
1
-
10
of
45
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
2
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
3
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
4
A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
Saved in:
5
Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon
;
Wilson, Rick T.
;
On, Seungtae
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
Saved in:
6
A semantic transfer approach to keyword suggestion for search engine advertising
Zhang, Jin
;
Zhang, Jilong
;
Chen, George Guo-Qiang
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 921-947
Persistent link: https://www.econbiz.de/10014252038
Saved in:
7
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
8
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
9
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
10
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->