//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Kognition"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product placement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kognition
Product Placement
18
Product placement
18
Advertising effects
17
Consumer behaviour
17
Konsumentenverhalten
17
Werbewirkung
17
Brand management
9
Markenführung
9
Brand image
8
Markenimage
8
Advertising
6
Werbung
6
brand placement
6
Children
5
Kinder
5
product placement
5
Brand
4
Cognition
4
Markenartikel
4
Target group
4
Zielgruppe
4
Fernsehwerbung
3
Television advertising
3
brand attitude
3
children
3
Film industry
2
Filmwirtschaft
2
Internet marketing
2
Jugendliche
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
Product placements
2
Sponsoring
2
Sponsorship
2
Youth
2
advertising
2
brand familiarity
2
need for cognition
2
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Conference paper
2
Konferenzbeitrag
2
Language
All
English
4
Author
All
Avramova, Yana R.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Cauberghe, Veroline
1
De Jans, Steffi
1
Hudders, Liselot
1
Matthes, Jörg
1
Naderer, Brigitte
1
Zeller, Patrick
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management research review
1
Marketing intelligence & planning
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
2
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
4
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->