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~isPartOf:"Journal of marketing research : JMR"
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Search: subject_exact:"Werbewirkung"
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Advertising effects
63
Werbewirkung
63
Consumer behaviour
46
Konsumentenverhalten
46
Advertising
42
Werbung
41
Internet marketing
22
Online-Marketing
22
Brand image
14
Markenimage
14
Brand management
13
Markenführung
13
advertising
10
Social Web
7
Social web
7
Celebrity endorsement
6
Celebrity-Werbung
6
Emotion
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Fernsehwerbung
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Television advertising
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Zielgruppe
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Brand
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Markenartikel
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Marketing management
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Marketingmanagement
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Advertising effectiveness
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Beziehungsmarketing
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Brand attitude
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Product Placement
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Product placement
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Relationship marketing
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Article
63
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63
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63
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English
63
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Sivakumaran, Bharadhwaj
4
Bijmolt, Tammo H. A.
2
Hartnett, Nicole
2
Mazodier, Marc
2
Pradhan, Debasis
2
Romaniuk, Jenni
2
Abhishek
1
Aitken, Robert
1
Albers, Sönke
1
Armstrong, Jon Scott
1
Arora, Nilesh
1
Ascarza, Eva
1
Balabanis, George
1
Bartsch, Silke
1
Beal, Virginia
1
Borzekowski, Dina
1
Brace-Govan, Jan
1
Broekhuizen, Thijs L. J.
1
Brough, Aaron R.
1
Bruce, Norris I.
1
Buijzen, Moniek
1
Cannella, Albert A. <Jr.>
1
Carrillat, François A.
1
Cauberghe, Veroline
1
Chan, Fanny Fong Yee
1
Chauhan, Abhishek
1
Chen, Yuxin
1
Cherrier, Helene
1
Choi, Nak Hwan
1
Confos, Nicolla
1
Cutright, Keisha M.
1
D'Souza, Clare M.
1
Dahlén, Micael
1
Danaher, Peter J.
1
Danielson, Matthew
1
Davis, Teresa
1
Dawes, John G.
1
De Jans, Steffi
1
Delre, Sebastiano A.
1
Deng, Yiting
1
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European journal of marketing : EJM
Journal of marketing research : JMR
Marketing intelligence & planning
International journal of advertising : the review of marketing communications
184
Journal of business research : JBR
150
Journal of marketing communications
122
International journal of advertising : the quarterly review of marketing communications
109
Journal of advertising research
87
Journal of promotion management : innovations in planning and applied research
78
Journal of retailing and consumer services
71
Journal of advertising : official publication of the American Academy of Advertising
53
SpringerLink / Bücher
51
Journal of promotion management : JPM
48
International journal of internet marketing and advertising : IJIMA
46
Psychology & marketing
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing letters : a journal of research in marketing
34
Journal of current issues and research in advertising
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Health marketing quarterly
30
The journal of product & brand management
30
International journal of hospitality management
26
Asia Pacific journal of marketing and logistics
23
Journal of advertising
23
Journal of marketing
22
Journal of marketing research
22
Journal of global marketing
20
European journal of marketing
19
Journal of consumer marketing
18
The journal of brand management : an international journal
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
17
Journal of international consumer marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
International journal of sports marketing & sponsorship
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Tourism management : research, policies, practice
16
International journal of market research
15
Journal of marketing theory and practice : JMTP
15
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ECONIS (ZBW)
63
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
3
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
4
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
5
The impact of advertising appeals on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
Saved in:
6
Do celebrity endorsements influence stock investment intentions?
Shiva, Atul
;
Arora, Nilesh
;
Rishi, Bikramjit
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 804-819
Persistent link: https://www.econbiz.de/10013393550
Saved in:
7
Effectiveness evaluation for the gamification of out-of-home advertising
Huo, Jiale
;
Jiang, Yahong
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 929-944
Persistent link: https://www.econbiz.de/10013393606
Saved in:
8
Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
9
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
10
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
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