//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Tourism management : research, policies, practice"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
58
Werbewirkung
58
Advertising
39
Werbung
38
Consumer behaviour
37
Konsumentenverhalten
37
Internet marketing
17
Online-Marketing
17
advertising
10
Brand image
9
Markenimage
9
Tourism
8
Tourism marketing
8
Tourismus
8
Tourismusmarketing
8
Brand management
6
Destination management
6
Destinationsmanagement
6
Markenführung
6
Emotion
5
Fernsehwerbung
5
Holiday behaviour
5
Marketing management
5
Marketingmanagement
5
Television advertising
5
Urlaubsverhalten
5
Celebrity endorsement
4
Celebrity-Werbung
4
Product Placement
4
Product placement
4
Target group
4
Zielgruppe
4
Beziehungsmarketing
3
Children
3
Cognition
3
Experiment
3
Feldforschung
3
Fernsehen
3
Fernsehprogramm
3
Field research
3
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
58
Type of publication (narrower categories)
All
Article in journal
58
Aufsatz in Zeitschrift
58
Language
All
English
58
Author
All
Bijmolt, Tammo H. A.
2
Gursoy, Dogan
2
Hartnett, Nicole
2
Huang, Zhuowei
2
Mazodier, Marc
2
Romaniuk, Jenni
2
Wan, Lisa C.
2
Albers, Sönke
1
Amar, Jennifer
1
Armstrong, Jon Scott
1
Ascarza, Eva
1
Balabanis, George
1
Bao, Jigang
1
Beal, Virginia
1
Brace-Govan, Jan
1
Broekhuizen, Thijs L. J.
1
Brough, Aaron R.
1
Bruce, Norris I.
1
Buijzen, Moniek
1
Can, Ali Selcuk
1
Cannella, Albert A. <Jr.>
1
Carrillat, François A.
1
Cauberghe, Veroline
1
Chen, Yuxin
1
Cherrier, Helene
1
Choi, Nak Hwan
1
Christianson, Kiel
1
Confos, Nicolla
1
Cutright, Keisha M.
1
Dahlén, Micael
1
Danaher, Peter J.
1
Danielson, Matthew
1
Davis, Teresa
1
Dawes, John G.
1
De Jans, Steffi
1
Delre, Sebastiano A.
1
Deng, Yiting
1
Derdenger, Timothy P.
1
Dong, Yinyin
1
Drechsler, Salome
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of marketing research : JMR
Tourism management : research, policies, practice
International journal of advertising : the review of marketing communications
184
Journal of business research : JBR
150
Journal of marketing communications
122
International journal of advertising : the quarterly review of marketing communications
109
Journal of advertising research
87
Journal of promotion management : innovations in planning and applied research
78
Journal of retailing and consumer services
71
Journal of advertising : official publication of the American Academy of Advertising
53
SpringerLink / Bücher
51
Journal of promotion management : JPM
48
International journal of internet marketing and advertising : IJIMA
46
Psychology & marketing
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing letters : a journal of research in marketing
34
Journal of current issues and research in advertising
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Health marketing quarterly
30
The journal of product & brand management
30
International journal of hospitality management
26
Asia Pacific journal of marketing and logistics
23
Journal of advertising
23
Journal of marketing
22
Journal of marketing research
22
Marketing intelligence & planning
21
Journal of global marketing
20
European journal of marketing
19
Journal of consumer marketing
18
The journal of brand management : an international journal
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
17
Journal of international consumer marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
International journal of sports marketing & sponsorship
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of market research
15
Journal of marketing theory and practice : JMTP
15
more ...
less ...
Source
All
ECONIS (ZBW)
58
Showing
1
-
10
of
58
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Relaxing or challenging? : how social crowding influences the effectiveness of activity-based destination advertising
Xue, Nan (Iris)
;
Liu, Xing
;
Wan, Lisa C.
;
Hou, Yuansi
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457629
Saved in:
2
Short video marketing and travel intentions : the interplay between visual perspective, visual content, and narration appeal
Gan, Jianhong
;
Shi, Si
;
Filieri, Raffaele
;
Leung, …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014320905
Saved in:
3
Celebrity endorsement in tourism : attention, emotional arousal and familiarity
Liu, Biqiang
;
Moyle, Brent
;
Kralj, Anna
;
Li, Yaoqi
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304474
Saved in:
4
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
5
Restriction reduction : the effects of mobility restriction on consumers' preferences for advertisements of tourism products
Luo, Xiaoyan
;
Hu, Jihao
;
Wan, Lisa C.
;
Yi, Xiao
- In:
Tourism management : research, policies, practice
94
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013440008
Saved in:
6
Effectiveness of message framing in changing COVID-19 vaccination intentions : moderating role of travel desire
Gursoy, Dogan
;
Ekinci, Yuksel
;
Can, Ali Selcuk
;
Murray, …
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013326526
Saved in:
7
Effective destination user-generated advertising : matching effect between goal framing and self-esteem
Wang, Lilei
;
Guo, Ziqi
;
Zhang, Guangyu
;
Xu, Xing'an
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326675
Saved in:
8
The convergence or divergence of design characteristics in determining the recall and persuasiveness of seaside destination slogans
Qu, Ying
;
Dong, Yinyin
;
Xu, Feifei
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271580
Saved in:
9
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
10
Celebrity endorsements in destination marketing : a three country investigation
Roy, Subhadip
;
Dryl, Wioleta
;
Gil, Luciana de Araujo
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012417492
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->