Relaxing or challenging? : how social crowding influences the effectiveness of activity-based destination advertising
Year of publication: |
2024
|
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Authors: | Xue, Nan (Iris) ; Liu, Xing ; Wan, Lisa C. ; Hou, Yuansi |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 2001580-X. - Vol. 100.2024, Art.-No. 104839, p. 1-11
|
Subject: | Challenging versus relaxing activity | Crowding | Post-COVID-19 marketing strategy | Risk aversion | Tourism advertising frame | Werbung | Advertising | Tourismusmarketing | Tourism marketing | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Risikoaversion | Online-Marketing | Internet marketing | Tourismus | Tourism |
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