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~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~subject:"Personality psychology"
~subject:"Theory"
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Personality psychology
Theory
Consumer behaviour
109
Konsumentenverhalten
108
Brand management
37
Markenführung
37
Brand image
33
Markenimage
33
Brand
23
Markenartikel
23
Beziehungsmarketing
15
Relationship marketing
15
Advertising effects
14
Emotion
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Werbewirkung
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Advertising
13
Werbung
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Viral marketing
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Virales Marketing
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Customer satisfaction
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Social Web
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Social web
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Theorie
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Internet marketing
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Online-Marketing
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Branding
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Consumer research
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Persönlichkeitspsychologie
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Pricing strategy
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Dienstleistungsqualität
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Service quality
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Word of mouth
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Anger
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Dwivedi, Yogesh Kumar
2
Kaushik, Geetanjali
2
Rana, Nripendra P.
2
Simintiras, Antonis C.
2
Ahn, Jae-Hyeon
1
Amar, Moty
1
Bagozzi, Richard P.
1
Buil, Isabel
1
De Chernatony, Leslie
1
Gouran, Dennis S.
1
Grappi, Silvia
1
Gvili, Yaniv
1
He, Hongwei
1
Huang, Wan-Ting
1
Kolo, Olivia
1
Kowalczyk, Christine M.
1
Ku, Hsuan-Hsuan
1
Kuah, Adrian T. H.
1
Kuo, Chien-Chih
1
Ludwichowska, Gosia
1
Nenycz-Thiel, Magda
1
Orth, Ulrich R.
1
Pounders, Kathrynn
1
Rabbanee, Fazlul K.
1
Romani, Simona
1
Romaniuk, Jenni
1
Rose, Gregory
1
Roy, Rajat
1
Sebri, Mouna
1
Sharma, Piyush
1
Spence, Mark T.
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Stowers, Kristen
1
Tal, Aner
1
Wallace, Elaine
1
Wansink, Brian
1
Weerakkody, Vishanth
1
Yi, Sangyoon
1
Zaccour, Georges
1
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Zlatevska, Natalina
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European journal of marketing : EJM
Journal of business research : JBR
125
Journal of retailing and consumer services
92
Discussion paper / Centre for Economic Policy Research
65
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Working paper / National Bureau of Economic Research, Inc.
40
European journal of operational research : EJOR
37
Discussion papers / CEPR
36
International journal of hospitality management
31
Journal of economic behavior & organization : JEBO
29
Operations research
29
Psychology & marketing
29
International journal of industrial organization
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Economics letters
25
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Journal of consumer research : JCR ; an interdisciplinary journal
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of marketing research
22
International journal of consumer studies
21
Asia Pacific journal of marketing and logistics
18
International journal of production economics
18
Journal of sport management : the official journal of the North American Society of Sport Management
18
Marketing letters : a journal of research in marketing
18
Marketing theory
18
Omega : the international journal of management science
18
International journal of production research
17
Journal of economic psychology : research in economic psychology and behavioral economics
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of the Academy of Marketing Science
17
Journal of travel and tourism marketing
17
Manufacturing & service operations management : M & SOM
17
The journal of brand management : an international journal
17
International journal of advertising : the review of marketing communications
16
Journal of behavioral and experimental economics
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Sport management review
16
Tourism management : research, policies, practice
16
The journal of product & brand management
15
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ECONIS (ZBW)
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1
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
2
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Systematic response errors in self-reported category buying frequencies
Ludwichowska, Gosia
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1440-1459
Persistent link: https://www.econbiz.de/10011725693
Saved in:
5
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
6
Message-related effects on consumer switching when the preferred product is out of stock
Ku, Hsuan-Hsuan
;
Kuo, Chien-Chih
;
Huang, Wan-Ting
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1091-1109
Persistent link: https://www.econbiz.de/10011708864
Saved in:
7
Can political cookies leave a bad taste in one's mouth? : political ideology influences taste
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
;
Wansink, Brian
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2175-2191
Persistent link: https://www.econbiz.de/10011773867
Saved in:
8
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
9
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
10
Insight into the motivation of selfie postings : impression management and self-esteem
Pounders, Kathrynn
;
Kowalczyk, Christine M.
;
Stowers, …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1879-1892
Persistent link: https://www.econbiz.de/10011618004
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