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~accessRights:"restricted"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of product & brand management"
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Search: "Customer relationship management"
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Beziehungsmarketing
396
Relationship marketing
396
Kundenmanagement
141
Consumer behaviour
123
Konsumentenverhalten
123
Deutschland
100
Germany
100
Brand management
95
Markenführung
95
Theorie
73
Theory
73
Brand image
72
Markenimage
72
Brand
55
Markenartikel
55
Kundenbindung
50
Social Web
46
Social web
46
Kundenorientierung
41
Beziehungsmanagement
39
Kundenzufriedenheit
38
Customer satisfaction
37
Online-Marketing
34
Kundenintegration
33
Marketing management
33
Marketingmanagement
33
Customer integration
32
Internet marketing
31
Lieferantenmanagement
30
Supplier relationship management
30
Kundenwert
28
Unternehmen
27
Brand loyalty
23
Customer value
23
Marketing
23
Electronic Commerce
21
Markentreue
21
Dienstleistungsqualität
19
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19
Viral marketing
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German
251
English
201
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Guzman, Francisco
5
Fink, Klaus-J.
4
Bruhn, Manfred
3
Foscht, Thomas
3
Hadwich, Karsten
3
Kumar, V.
3
Pompe, Hans-Georg
3
Stauss, Bernd
3
Swoboda, Bernhard
3
Belz, Christian
2
Choi, Tsan-Ming
2
Dangelmaier, Wilhelm
2
Dannenberg, Holger
2
Ematinger, Reinhard
2
Gebhardt-Seele, Stephan
2
Gil Saura, Irene
2
Helmke, Stefan
2
Huber, Frank
2
Hönle, Jan Helmut
2
Kennedy, Eric
2
Keuper, Frank
2
Meier, Andreas
2
Piller, Frank T.
2
Ricard, Line
2
Ritschel, Falk
2
Schallmo, Daniel R. A.
2
Schramm-Klein, Hanna
2
Schumacher, Hans-Georg
2
Sinnl, Markus
2
Stormer, Henrik
2
Theobald, Elke
2
Uebel, Matthias
2
Wilde, Silvio
2
Zupancic, Dirk
2
Aboolian, Robert
1
Achen, Rebecca M.
1
Adhikari, Atanu
1
Adolph, Thomas
1
Agariya, Arun Kumar
1
Agarwal, Anuja
1
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European journal of operational research : EJOR
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
SpringerLink / Bücher
The journal of product & brand management
Journal of retailing and consumer services
466
Journal of business research : JBR
465
Industrial marketing management : the international journal for industrial and high-tech firms
241
International journal of hospitality management
190
The journal of services marketing
122
The journal of business & industrial marketing
95
Journal of strategic marketing
94
Journal of the Academy of Marketing Science
86
Journal of hospitality marketing & management
79
Springer eBook Collection / Business and Economics
79
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
Service business
76
The service industries journal
75
Tourism management : research, policies, practice
74
Journal of travel and tourism marketing
73
Marketing intelligence & planning
62
Journal of service management
56
Springer eBook Collection
56
Journal of marketing
54
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Journal of retailing
51
Technological forecasting & social change : an international journal
51
The journal of brand management : an international journal
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
49
Services marketing quarterly
48
Psychology & marketing
46
Journal of service research
45
Journal of promotion management : innovations in planning and applied research
44
Journal of business-to-business marketing
43
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of retail and distribution management
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of production economics
40
Journal of marketing analytics : JMA
39
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ECONIS (ZBW)
452
Showing
1
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10
of
452
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date (newest first)
date (oldest first)
1
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
4
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
5
Customer
Relationship
Management
: Concept, Strategy, and Tools
Kumar, V.
;
Reinartz, Werner
-
2018
-
Third edition
This book presents an extensive discussion of the strategic and tactical aspects of
customer
relationship
management
as …
Persistent link: https://www.econbiz.de/10012395810
Saved in:
6
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
7
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
8
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
9
A general purpose exact solution method for mixed integer concave minimization problems
Sinha, Ankur
;
Das, Arka
;
Anand, Guneshwar
;
Jayaswal, Sachin
- In:
European journal of operational research : EJOR
309
(
2023
)
3
,
pp. 977-992
Persistent link: https://www.econbiz.de/10014434991
Saved in:
10
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
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