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Virales Marketing
Social Web
384
Social web
384
Consumer behaviour
380
Konsumentenverhalten
380
Internet marketing
276
Online-Marketing
276
Online retailing
158
Online-Handel
158
Beziehungsmarketing
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Relationship marketing
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Markenführung
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Azer, Jaylan
3
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3
Wang, Fang
3
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2
Cui, Geng
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1
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Fortune
Journal of business research : JBR
PC-Praxis
Journal of retailing and consumer services
70
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
46
International journal of hospitality management
46
Information systems research : ISR
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Tourism management : research, policies, practice
34
International journal of internet marketing and advertising : IJIMA
31
Journal of management information systems : JMIS
29
Journal of marketing communications
27
International journal of contemporary hospitality management
25
Electronic commerce research
24
International journal of advertising : the review of marketing communications
24
Journal of hospitality marketing & management
24
Journal of internet commerce
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
SpringerLink / Bücher
19
International journal of advertising : the quarterly review of marketing communications
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of promotion management : innovations in planning and applied research
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Technological forecasting & social change : an international journal
18
Journal of marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Psychology & marketing
16
Journal of travel and tourism marketing
14
The journal of product & brand management
14
International journal of technology marketing : IJTMkt
13
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
12
International journal of consumer studies
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of global marketing
11
Tourism management perspectives : TMP
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of consumer marketing
10
Journal of marketing research
10
International journal of electronic marketing and retailing : IJEMR
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of marketing research : JMR
9
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ECONIS (ZBW)
107
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1
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
2
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
3
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
4
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
5
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
6
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
7
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
8
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
9
A value perspective on online review platforms : profiling preference structures of online shops and traditional companies
König, Tatjana Maria
;
Hein, Nika
;
Nimsgern, Vivien
- In:
Journal of business research : JBR
145
(
2022
),
pp. 387-401
Persistent link: https://www.econbiz.de/10013197914
Saved in:
10
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
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