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~isPartOf:"Global business review"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Research in consumer behavior"
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Search: subject_exact:"Testimonial advertising"
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Celebrity endorsement
17
Celebrity-Werbung
17
Advertising effects
12
Consumer behaviour
12
Konsumentenverhalten
12
Werbewirkung
12
Brand management
7
Markenführung
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Brand image
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Markenimage
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Social Web
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Social web
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Glaubwürdigkeit
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Online-Marketing
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Attitudes
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Match-up hypothesis
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Social media
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Source credibility
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Sportler
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Virtual influencer
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Virtuelle Realität
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Werbung
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purchase intention
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1964-2013
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And purchase intention
1
Artificial influencer
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Artists
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Beziehungsmarketing
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Banerjee, Neelotpaul
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Singh, Ramendra Pratap
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Chang, Yonghwan
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Liao, Tien-Tien
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Lindridge, Andrew
1
López-Pérez, María Eugenia
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Mann, Bikram Jit Singh
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Meng, Tao
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Mulye, Rajendra
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Global business review
Journal of retailing and consumer services
Journal of sport management : the official journal of the North American Society of Sport Management
Research in consumer behavior
Journal of business research : JBR
25
Psychology & marketing
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the review of marketing communications
12
Journal of marketing communications
9
The journal of product & brand management
9
Journal of advertising research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Marketing intelligence & planning
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Journal of marketing management : JMM ; journal of the Academy of Marketing
5
International journal of hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of current issues and research in advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of promotion management : JPM
4
Journal of strategic marketing
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Marketing letters : a journal of research in marketing
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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International journal of market research
3
International journal of nonprofit & voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Inventi impact: retailing & consumer services
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Journal of global marketing
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Journal of international consumer marketing
3
Journal of marketing theory and practice : JMTP
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Tourism management perspectives : TMP
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Vision : the journal of business perspective
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Arts and the market : AAM
2
European Sport management quarterly : ESMQ
2
European journal of marketing
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International journal of management practice : IJMP
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ECONIS (ZBW)
17
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
3
Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
4
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
5
Authenticity, fit and product type : testing a celebrity brand extension model cross-culturally
Osorio, María Lucila
;
Centeno-Velázquez, Edgar
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665982
Saved in:
6
Celebrity endorsements : investigating the interactive effects of internalization, identification and product type on consumers' attitudes and intentions
El Hedhli, Kamel
;
Zourrig, Haithem
;
Becheur, Imene
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430627
Saved in:
7
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
8
The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
Park, Hyun Jung
;
Lin, Li Min
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-6
Persistent link: https://www.econbiz.de/10012132267
Saved in:
9
When luxury brands meet China : the effect of localized celebrity endorsements in social media marketing
Yu, Shubin
;
Hu, Yangjuan
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238317
Saved in:
10
An exploration of celebrity business ventures and their appeal to fans and non-fans
Teng, Weichen
;
Su, Yaohua
;
Liao, Tien-Tien
;
Wei, Cang-Liang
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238325
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