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~accessRights:"restricted"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The marketing review"
~subject:"Kreativität"
~subject:"Werbewirkung"
~subject:"Werbung"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of promotion management : JPM
The marketing review
Journal of advertising research
7
Journal of historical research in marketing
7
Journal of advertising
6
Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Australasian marketing journal
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European journal of marketing : EJM
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IIMS journal of management science
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International Series in Quantitative Marketing
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International journal of advertising : the review of marketing communications
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International journal of innovation management
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International journal of market research
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International journal of technology marketing : IJTMkt
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Latin American business review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Production and operations management : an international journal of the Production and Operations Management Society
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ECONIS (ZBW)
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Dramaturgy of a campaign : viewing the advertising agency process as a theatrical production
Meyer, Heather M.
;
Schulz, Steven A.
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 504-520
Persistent link: https://www.econbiz.de/10011799264
Saved in:
2
Advertising to businesses : does creativity matter?
Baack, Daniel W.
;
Wilson, Rick T.
;
Dessel, Maria M. van
; …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 169-177
Persistent link: https://www.econbiz.de/10011503656
Saved in:
3
From pitch to ditch : the client/ad agency life cycle
Turnbull, Sarah
- In:
The marketing review
16
(
2016
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011642065
Saved in:
4
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
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