Advertising to businesses : does creativity matter?
Year of publication: |
May 2016
|
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Authors: | Baack, Daniel W. ; Wilson, Rick T. ; Dessel, Maria M. van ; Patti, Charles H. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 55.2016, p. 169-177
|
Subject: | Advertising | Business advertising | Creativity | Investment promotion | Werbung | Kreativität | Werbewirtschaft | Advertising industry |
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