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~accessRights:"restricted"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Routledge studies in marketing"
~person:"Andrews, Michelle"
~person:"Gwinner, Kevin P."
~person:"Steinhoff, Lena"
~person:"Voorhees, Clay M."
~subject:"Beziehungsmarketing"
~subject:"Customer inertia"
~subject:"Germany"
~subject:"Online-Marketing"
~subject:"Social web"
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Beziehungsmarketing
Customer inertia
Germany
Online-Marketing
Social web
Relationship marketing
12
Consumer behaviour
4
Customer value
4
Konsumentenverhalten
4
Kundenwert
4
Betriebliche Wertschöpfung
3
Kundenbindungsprogramm
3
Loyalty program
3
Value creation
3
E-commerce
2
Electronic Commerce
2
Reward programs
2
Ankündigungseffekt
1
Announcement effect
1
B-to-B-Marketing
1
Brand
1
Brand choice
1
Brand loyalty
1
Brand management
1
Business-to-business marketing
1
Bystander effect
1
Börsenkurs
1
Capital income
1
Co-creative encounters
1
Conceptual framework
1
Confidence
1
Consumer digital signals
1
Consumer privacy
1
Consumer-based strategy
1
Corporate rebranding
1
Customer integration
1
Customer loyalty
1
Customer relationship management
1
Customer relationship stages
1
Customer value proposition
1
Data protection
1
Datenschutz
1
Einzelhandel
1
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11
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English
12
Author
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Andrews, Michelle
Gwinner, Kevin P.
Steinhoff, Lena
Voorhees, Clay M.
Agnihotri, Raj
11
Kumar, V.
8
Palmatier, Robert W.
7
Terho, Harri
7
Itani, Omar S.
6
Ruyter, Ko de
6
Casidy, Riza
5
Chaker, Nawar N.
5
Naudé, Peter
5
Sharma, Arun
5
Eggert, Andreas
4
Frow, Pennie
4
Jaakkola, Elina
4
Krafft, Manfred
4
Payne, Adrian
4
Wang, Xinchun
4
Aarikka-Stenroos, Leena
3
Bush, Alan J.
3
Cadeaux, Jack
3
Cartwright, Severina
3
Christodoulides, George
3
DeCarlo, Thomas E.
3
Dingus, Rebecca
3
Dwivedi, Yogesh Kumar
3
Folse, Judith Anne Garretson
3
Forkmann, Sebastian
3
Grewal, Dhruv
3
Gu, Flora Fang
3
Gölgeci, Ismail
3
Henneberg, Stephan
3
Hollebeek, Linda D.
3
Keränen, Joona
3
Kingshott, Russel P. J.
3
Kleinaltenkamp, Michael
3
Krush, Michael T.
3
Kumar, Bipul
3
La Rocca, Antonella
3
Lacoste, Sylvie
3
Lam, Son K.
3
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of the Academy of Marketing Science
Routledge studies in marketing
Journal of business research : JBR
3
Journal of service research
3
Journal of marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
12
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12
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1
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
2
How consumer digital signals are reshaping the customer journey
Schweidel, David A.
;
Bart, Yakov
;
Inman, J. Jeffrey
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924
Saved in:
3
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
4
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
5
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
6
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
7
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
8
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
9
Understanding and managing customer relational benefits in services : a meta-analysis
Gremler, Dwayne D.
;
Van Vaerenbergh, Yves
;
Brüggen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012290973
Saved in:
10
The effects of loyalty program introduction and design on short- and long-term sales and gross profits
Chaudhuri, Malika
;
Voorhees, Clay M.
;
Beck, Jonathan M.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012107256
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