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~isPartOf:"Information systems research : ISR"
~subject:"Suchmaschine"
~subject:"Werbewirkung"
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Search: subject:"Internet marketing"
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Suchmaschine
Werbewirkung
Internet marketing
57
Online-Marketing
57
Social Web
32
Social web
32
Consumer behaviour
22
Konsumentenverhalten
22
Online retailing
22
Online-Handel
22
Viral marketing
22
Virales Marketing
22
E-commerce
13
Electronic Commerce
13
Advertising effects
12
social media
12
Internet
10
Advertising
9
Werbung
9
Digital platform
8
Digitale Plattform
8
Search engine
8
online reviews
8
Auction theory
6
Auktionstheorie
6
Preismanagement
6
Pricing strategy
6
Experiment
4
Information behaviour
4
Informationsverhalten
4
Internet-Auktion
4
Online auction
4
Personalisierung
4
Personalization
4
Product information
4
Product quality
4
Produktinformation
4
Produktqualität
4
Social network
4
Soziales Netzwerk
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English
14
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Agarwal, Ashish
2
Hosanagar, Kartik
2
Acquisti, Alessandro
1
Bhatnagar, Amit
1
Bhattacharya, Siddharth
1
Borah, Abhishek
1
Chen, Cheng
1
Chen, Min
1
Christopher, Ranjit M.
1
Du, Xiaomeng
1
Fan, Ming
1
Fang, Eric
1
Ghose, Anindya
1
Gong, Jing
1
Han, Sang Pil
1
Hu, Yuheng
1
Jacob, Varghese S.
1
Kim, Min-Kyu
1
Kumar, Anuj
1
Lee, Jongkuk
1
Li, Xiaoling
1
Marotta, Veronica
1
Mu, Jifeng
1
Mukhopadhyay, Tridas
1
Nian, Tingting
1
Park, Sungho
1
Qi, Jiayin
1
Radhakrishnan, Suresh
1
Ryu, Young
1
Sen, Arun
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Singh, Param Vir
1
Sinha, Atish P.
1
Smith, Michael D.
1
Su, Meng
1
Sun, Haoyan
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Tan, Yong
1
Todri, Vilma
1
Wattal, Sunil
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Information systems research : ISR
International journal of advertising : the review of marketing communications
71
Journal of business research : JBR
45
Journal of marketing communications
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
International journal of internet marketing and advertising : IJIMA
36
Journal of promotion management : innovations in planning and applied research
35
International journal of advertising : the quarterly review of marketing communications
24
Journal of advertising research
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of retailing and consumer services
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of promotion management : JPM
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing research
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of marketing research : JMR
11
SpringerLink / Bücher
11
Journal of internet commerce
10
Marketing science
10
Electronic commerce research
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of current issues and research in advertising
9
Journal of marketing
9
Operations research
9
Discussion papers / CEPR
8
Marketing intelligence & planning
8
Quantitative marketing and economics : QME
8
Young consumers : insight and ideas for responsible marketers
8
International journal of electronic commerce : IJEC
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
International journal of hospitality management
6
International journal of industrial organization
6
Marketing letters : a journal of research in marketing
6
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing
5
International journal of sports marketing & sponsorship
5
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ECONIS (ZBW)
14
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1
Creative appeals in firm-generated content and product performance
Mu, Jifeng
;
Zhang, Jonathan
;
Borah, Abhishek
;
Qi, Jiayin
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 18-42
Persistent link: https://www.econbiz.de/10013188220
Saved in:
2
The welfare impact of targeted advertising technologies
Marotta, Veronica
;
Wu, Yue
;
Zhang, Kaifu
;
Acquisti, …
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
Saved in:
3
Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.
;
Park, Sungho
;
Han, Sang Pil
; …
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
Saved in:
4
Competitive poaching in search advertising : two randomized field experiments
Bhattacharya, Siddharth
;
Gong, Jing
;
Wattal, Sunil
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 599-619
Persistent link: https://www.econbiz.de/10013363085
Saved in:
5
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
6
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
7
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
8
Trade-offs in online advertising : advertising effectiveness and annoyance dynamics across the purchase funnel
Todri, Vilma
;
Ghose, Anindya
;
Singh, Param Vir
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
Saved in:
9
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
10
Providing a window of opportunity for converting eStore visitors
Bhatnagar, Amit
;
Sen, Arun
;
Sinha, Atish P.
- In:
Information systems research : ISR
28
(
2017
)
1
,
pp. 22-32
Persistent link: https://www.econbiz.de/10011686224
Saved in:
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