Bypassing performance optimizers of real time bidding systems in display ad valuation
Year of publication: |
2022
|
---|---|
Authors: | Christopher, Ranjit M. ; Park, Sungho ; Han, Sang Pil ; Kim, Min-Kyu |
Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 33.2022, 2, p. 399-412
|
Subject: | advertising effectiveness | digital display advertisement | field experiment | frequency caps | programmatic advertising | real-time bidding | Experiment | Werbung | Advertising | Auktionstheorie | Auction theory | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
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