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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Online-Marketing"
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Search: subject:"Internet"
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| 6 applied filters
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Online-Marketing
Consumer behaviour
1,034
Konsumentenverhalten
1,034
Social Web
736
Social web
736
Internet marketing
631
Online retailing
508
Online-Handel
508
Beziehungsmarketing
312
Relationship marketing
312
E-commerce
304
Electronic Commerce
303
Brand management
245
Markenführung
245
Viral marketing
235
Virales Marketing
235
Social media
194
Einzelhandel
190
Retail trade
190
Advertising effects
175
Werbewirkung
175
Brand image
169
Markenimage
169
Advertising
161
Werbung
156
Customer satisfaction
133
Kundenzufriedenheit
133
Customer integration
98
Kundenintegration
98
Brand
94
Confidence
93
Vertrauen
93
Digital platform
87
Digitale Plattform
87
Markenartikel
86
Dienstleistungsqualität
77
Service quality
77
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71
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71
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71
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629
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3
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630
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Dwivedi, Yogesh Kumar
10
Hudders, Liselot
8
Ko, Eunju
8
Rana, Nripendra P.
8
Filieri, Raffaele
7
Richard, Marie-Odile
7
Bigné Alcañiz, J. Enrique
6
Kim, Juran
6
Cho, Chang-Hoan
5
Choi, Jeonghye
5
Choi, Yung Kyun
5
Thaichon, Park
5
De Jans, Steffi
4
Dens, Nathalie
4
Evans, Nathaniel J.
4
Hajli, Nick
4
Kim, Alex Jiyoung
4
Kim, Jooyoung
4
Septianto, Felix
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Verhoef, Peter C.
4
Wagner, Udo
4
Yoon, Sukki
4
Bala, Pradip Kumar
3
Bazi, Saleh
3
Belanche, Daniel
3
Bijmolt, Tammo H. A.
3
Buzeta, Cristian
3
Eigenraam, Anniek W.
3
Eisend, Martin
3
Garaus, Marion
3
Hayes, Jameson L.
3
Jacobson, Jenna
3
Janssen, Loes
3
Kang, Moon Young
3
Kim, Hye-yŏng
3
Kim, Sang Jin
3
Krishen, Anjala S.
3
Lou, Chen
3
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
SpringerLink / Bücher
120
International journal of internet marketing and advertising : IJIMA
99
Springer eBook Collection
83
Journal of marketing communications
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
73
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
63
Tourism management : research, policies, practice
61
Journal of internet commerce
60
Information systems research : ISR
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Journal of advertising research
47
Journal of management information systems : JMIS
46
Electronic commerce research
45
The journal of product & brand management
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of marketing
37
Journal of hospitality marketing & management
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
34
Psychology & marketing
34
Journal of strategic marketing
33
Marketing intelligence & planning
33
The journal of brand management : an international journal
32
Business horizons
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
International journal of technology marketing : IJTMkt
30
Journal of marketing research
30
Asia Pacific journal of marketing and logistics
29
Journal of promotion management : JPM
29
Journal of travel and tourism marketing
29
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Source
All
ECONIS (ZBW)
630
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1
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630
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1
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
2
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
3
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
4
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
5
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
6
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
7
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
8
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
9
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
10
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
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