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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of retailing and consumer services"
~person:"Rana, Nripendra P."
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
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Rana, Nripendra P.
Hudders, Liselot
8
Cho, Chang-Hoan
5
Dwivedi, Yogesh Kumar
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Choi, Yung Kyun
4
De Jans, Steffi
4
Evans, Nathaniel J.
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Verhoef, Peter C.
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Belanche, Daniel
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Dens, Nathalie
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Lou, Chen
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Spann, Martin
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Verlegh, Peeter
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Wojdynski, Bartosz W.
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International journal of advertising : the review of marketing communications
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
Journal of business research : JBR
4
Advances in Theory and Practice of Emerging Markets
1
Advances in theory and practice of emerging markets
1
Springer eBook Collection
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Springer eBooks / Business and Management
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The marketing review
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ECONIS (ZBW)
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1
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
2
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
3
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
4
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
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