//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentreue"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand loyalty
14
Brand management
14
Markenführung
14
Markentreue
14
Consumer behaviour
13
Konsumentenverhalten
13
Beziehungsmarketing
12
Brand image
12
Markenimage
12
Relationship marketing
12
brand loyalty
12
Brand
11
Markenartikel
11
Social Web
8
Social web
8
Internet marketing
7
Online-Marketing
7
Advertising effects
4
Werbewirkung
4
social media
4
brand love
3
Advertising
2
Emotion
2
Viral marketing
2
Virales Marketing
2
Werbung
2
brand attachment
2
branding
2
consumer engagement
2
mediation
2
purchase intention
2
Bibliometrics
1
Bibliometrie
1
CBE
1
Confidence
1
Consumer brand engagement
1
Consumer engagement
1
Corporate visual identity
1
Customer satisfaction
1
Facebook brand page
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Language
All
English
14
Author
All
Abuljadail, Mohammad
1
Ansari, Azarnoush
1
Azar, Salim L.
1
Borges, Ana Pinto
1
Castro, Ana
1
Chan, Terri H.
1
Chou, En-Yi
1
Fernandes, Teresa
1
Fetscherin, Marc
1
Gursimranjit Singh
1
Ha, Louisa
1
Helme-Guizon, Agnès
1
Hemsley-Brown, Jane
1
Hill, Sally Rao
1
Jaggi, Shamily
1
Kim, Min Jung
1
Lim, Joon Ho
1
Lin, Cheng-Yu
1
Machado, Joana César
1
Magnoni, Fanny
1
Mahadevan, Kala
1
Nim, Dheeraj
1
Preeda Srinaruewan
1
Punjani, Krunal K.
1
Ravi Kumar, V. V.
1
Riasi, Arash
1
Rodrigues, Paula Cristina Lopes
1
Sousa, Ana
1
Vacas-de-Carvalho, Leonor
1
Weeraporn Supotthamjaree
1
Wilkie, Dean C. H.
1
more ...
less ...
Published in...
All
International journal of consumer studies
International journal of internet marketing and advertising : IJIMA
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
26
The journal of product & brand management
18
The journal of brand management : an international journal
15
Journal of business research : JBR
13
SpringerLink / Bücher
12
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
9
Psychology & marketing
7
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Research
6
Global business review
5
International journal of contemporary hospitality management
5
Journal of marketing analytics : JMA
5
Australasian marketing journal
4
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
Marketing intelligence & planning
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing letters : a journal of research in marketing
3
Springer eBook Collection / Business and Economics
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
African journal of economic and management studies : AJEMS
2
Basler Schriften zum Marketing
2
Brand the Future : systematische Markenentwicklung im B2B
2
European journal of marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
3
Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
Saved in:
4
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
5
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
6
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
7
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
8
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
9
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
10
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->