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~accessRights:"restricted"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Diamantopoulos, Adamantios"
~person:"McLean, Graeme J."
~person:"Paul, Justin"
~person:"Yang, Zhiyong"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Konsumentenverhalten
36
Brand image
18
Markenimage
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Brand management
14
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14
Brand
10
Relationship marketing
10
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Beatty, Sharon E.
Diamantopoulos, Adamantios
McLean, Graeme J.
Paul, Justin
Yang, Zhiyong
Ko, Eunju
14
Valette-Florence, Pierre
13
Cleveland, Mark
11
Laroche, Michel
11
Pereira, Vijay
11
Bartikowski, Boris
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Septianto, Felix
10
Sharma, Piyush
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Balaji, M. S.
9
Filieri, Raffaele
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Shukla, Paurav
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Behl, Abhishek
8
Choi, Jeonghye
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Mattila, Anna S.
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Richard, Marie-Odile
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Veloutsou, Cleopatra
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Arslanagic-Kalajdzic, Maja
7
Christodoulides, George
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Jang, Soocheong
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Liu, Martin J.
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Malik, Ashish
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Merchant, Altaf
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International journal of contemporary hospitality management
International marketing review
Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
12
Journal of international marketing
5
Technological forecasting & social change : an international journal
5
International journal of consumer studies
4
European management journal
3
International journal of market research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Psychology & marketing
3
Business strategy and the environment
2
Journal of marketing theory and practice : JMTP
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European journal of marketing
1
European management review : EMR
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of bank marketing
1
International journal of entrepreneurial behavior & research
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of service research : JSR
1
Journal of service theory and practice
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
36
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
3
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
4
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
5
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
6
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
7
Consumers' untrust and behavioral intentions in the backdrop of hotel booking attributes
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
;
Islam, Tahir
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
5
,
pp. 2026-2047
Persistent link: https://www.econbiz.de/10013412136
Saved in:
8
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
9
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
10
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
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