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Brand management
55
Markenführung
55
Consumer behaviour
45
Konsumentenverhalten
45
Brand image
37
Markenimage
37
Brand
23
Markenartikel
23
Social Web
13
Social web
13
Beziehungsmarketing
12
Internet marketing
12
Online-Marketing
12
Relationship marketing
12
Advertising effects
9
Marketing management
9
Marketingmanagement
9
Werbewirkung
9
Branding
4
Online retailing
4
Online-Handel
4
Brand equity
3
Brand extension
3
Brand extensions
3
Customer satisfaction
3
Firm value
3
Handelsmarke
3
India
3
Indien
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Innovation
3
Kundenzufriedenheit
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Markentransfer
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Store brand
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Unternehmenswert
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customer engagement
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purchase intention
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purchase intentions
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Advertising
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Ankündigungseffekt
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Calantone, Roger J.
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
Keller, Kevin Lane
2
Khamitov, Mansur
2
Kumar, V.
2
Lehmann, Donald R.
2
Ozkaya, H. Erkan
2
Taube, Markus
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Zhao, Yanhui
2
Al-Adwan, Ahmad Samed
1
Alden, Dana
1
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1
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1
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1
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1
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1
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1
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1
Bharadwaj, Neeraj
1
Bhattacharya, Sonali
1
Bodur, H. Onur
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1
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1
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International journal of electronic marketing and retailing : IJEMR
Journal of the Academy of Marketing Science
Journal of business research : JBR
495
SpringerLink / Bücher
374
The journal of brand management : an international journal
287
Journal of retailing and consumer services
245
The journal of product & brand management
238
Springer eBook Collection
115
International journal of hospitality management
83
Journal of marketing communications
80
Journal of strategic marketing
77
Asia Pacific journal of marketing and logistics
76
Industrial marketing management : the international journal for industrial and high-tech firms
74
Journal of promotion management : innovations in planning and applied research
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Marketing intelligence & planning
65
Psychology & marketing
65
International journal of advertising : the review of marketing communications
61
Research
60
Innovatives Markenmanagement
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Springer eBook Collection / Business and Economics
57
Journal of international consumer marketing
52
European journal of marketing : EJM
50
Discussion paper / Centre for Economic Policy Research
48
International journal of internet marketing and advertising : IJIMA
47
Tourism management : research, policies, practice
47
International marketing review
46
essentials
45
European journal of marketing
43
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
Journal of fashion marketing and management
42
Journal of marketing
42
Marketing letters : a journal of research in marketing
42
International journal of contemporary hospitality management
40
Journal of advertising research
40
Journal of travel and tourism marketing
39
Journal of Islamic marketing
38
International journal of consumer studies
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Global business review
35
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ECONIS (ZBW)
57
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1
An empirical study of scarcity marketing strategies : limited-time products with umbrella
branding
in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
2
What brand do I use for my new product? : the impact of new product
branding
decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
3
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
4
Brand equity : a systematic literature review
Alefpour Tarakameh, Maryam
;
Nasiri, Sepideh
;
Ansari, …
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 412-433
Persistent link: https://www.econbiz.de/10014440785
Saved in:
5
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
6
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
7
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
8
The impact of touchpoints on customer engagement : the mediating role of relationship quality and brand attachment
Surasak Suthongwan
;
Chanongkorn Kuntonbutr
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014310005
Saved in:
9
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
10
Pay attention, please! Person brand building in organized online attention economies
Smith, Andrew N.
;
Fischer, Eileen
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 258-279
Persistent link: https://www.econbiz.de/10012434105
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