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~accessRights:"restricted"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Herkunftsbezeichnung
Markenimage
Brand management
125
Markenführung
125
Consumer behaviour
119
Konsumentenverhalten
119
Brand image
102
Beziehungsmarketing
48
Relationship marketing
48
Brand
44
Markenartikel
41
Hotel industry
38
Hotellerie
38
Customer satisfaction
26
Kundenzufriedenheit
26
International marketing
25
Internationales Marketing
25
Designation of origin
24
Gastronomie
17
Restaurant industry
17
Dienstleistungsqualität
16
Service quality
16
Brand equity
15
Luxury goods
14
Luxusgüter
14
Brand loyalty
13
Emotion
12
Advertising effects
11
Country of origin
11
Markentreue
11
Marketing management
11
Marketingmanagement
11
Werbewirkung
11
Coronavirus
10
Rules of origin
10
Social Web
10
Social web
10
Ursprungsregeln
10
Confidence
9
Internet marketing
9
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Type of publication
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Article
104
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Article in journal
Conference paper
Aufsatz in Zeitschrift
104
Language
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English
104
Author
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Han, Heesup
3
Hyun, Sunghyup Sean
3
Jang, Soocheong
3
King, Ceridwyn
3
Song, Hak-jun
3
Choe, Ja Young
2
Foroudi, Pantea
2
Ge, Jiaye
2
Han, C. M.
2
He, Jiaxun
2
Hwang, Jinsoo
2
Japutra, Arnold
2
Kim, Jinkyung Jenny
2
Magnusson, Peter
2
Moon, Byeong-joon
2
Paul, Justin
2
Seo, Soobin
2
Septianto, Felix
2
Sreejesh, S.
2
Sung, Kyongsik
2
Westjohn, Stanford A.
2
Wong, IpKin Anthony
2
Zdravkovic, Srdan
2
Zhang, Lu
2
Aagerup, Ulf
1
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Ahn, Jiseon
1
Akhtar, Nadeem
1
Alibakhshi, Setareh
1
Andéhn, Mikael
1
Ang, Tyson
1
Arli, Denni
1
Atkinson, Peter
1
Babin, Barry J.
1
Bai, Billy
1
Baier, Daniel
1
Balabanis, George
1
Baloglu, Seyhmus
1
Bartsch, Fabian
1
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Published in...
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International journal of hospitality management
International marketing review
Journal of business research : JBR
378
Journal of retailing and consumer services
201
The journal of product & brand management
196
The journal of brand management : an international journal
195
Asia Pacific journal of marketing and logistics
76
Journal of marketing communications
76
Tourism management : research, policies, practice
69
Journal of travel and tourism marketing
58
Journal of international consumer marketing
57
Psychology & marketing
57
Journal of strategic marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of promotion management : innovations in planning and applied research
49
Marketing intelligence & planning
49
Industrial marketing management : the international journal for industrial and high-tech firms
45
Journal of Islamic marketing
45
European journal of marketing : EJM
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Tourism management perspectives : TMP
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of advertising : the review of marketing communications
37
Marketing letters : a journal of research in marketing
35
International journal of consumer studies
34
International journal of internet marketing and advertising : IJIMA
34
European journal of marketing
33
Journal of global marketing
33
Journal of hospitality marketing & management
32
Journal of the Academy of Marketing Science
32
Journal of destination marketing & management
31
Journal of marketing
31
Journal of fashion marketing and management
29
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
International journal of contemporary hospitality management
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of promotion management : JPM
27
The journal of consumer marketing
26
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ECONIS (ZBW)
104
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104
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date (oldest first)
1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
3
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
4
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
5
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
6
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
7
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
8
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
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