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~accessRights:"restricted"
~isPartOf:"International journal of hospitality management"
~subject:"Markenimage"
~subject:"Markentreue"
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Markenimage
Markentreue
Brand image
56
Brand management
45
Consumer behaviour
45
Konsumentenverhalten
45
Markenführung
45
Beziehungsmarketing
26
Relationship marketing
26
Brand
18
Hotel industry
17
Hotellerie
17
Markenartikel
17
Customer satisfaction
13
Gastronomie
13
Kundenzufriedenheit
13
Restaurant industry
13
Brand equity
9
Advertising effects
8
Dienstleistungsqualität
8
Service quality
8
Werbewirkung
8
Brand loyalty
6
Viral marketing
6
Virales Marketing
6
Brand attachment
5
Brand personality
5
Confidence
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Luxury goods
5
Luxusgüter
5
Perception
5
Social Web
5
Social web
5
Vertrauen
5
Wahrnehmung
5
Brand reputation
4
Coronavirus
4
Emotion
4
Internet marketing
4
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56
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English
56
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Han, Heesup
3
Hyun, Sunghyup Sean
3
Jang, Soocheong
3
King, Ceridwyn
3
Song, Hak-jun
3
Choe, Ja Young
2
Hwang, Jinsoo
2
Kim, Jinkyung Jenny
2
Seo, Soobin
2
Sreejesh, S.
2
Sung, Kyongsik
2
Wong, IpKin Anthony
2
Zhang, Lu
2
Aagerup, Ulf
1
Ahn, Jiseon
1
Alibakhshi, Setareh
1
Atkinson, Peter
1
Bai, Billy
1
Baloglu, Seyhmus
1
Braun, Erik
1
Busser, James A.
1
Cai, Ruiying
1
Chang, Kuo-Chien
1
Chen, Annie Huiling
1
Chen, Cheng-Hao Steve
1
Chen, Han
1
Cheng, Yi-Sung
1
Cheng, Yuqiao
1
Chi, Christina Geng-Qing
1
Choe, Yunseon
1
Chua, Bee-Lia
1
Das, Prashant
1
Dash, Satyabhushan
1
Foroudi, Pantea
1
Freybote, Julia
1
Fu, Xiao Xiao
1
Gao, Yixing
1
Garmaroudi, Saeed Andaji
1
Gauri, Dinesh Kumar
1
Gim, Jaehee
1
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International journal of hospitality management
Journal of business research : JBR
364
Journal of retailing and consumer services
201
The journal of product & brand management
194
The journal of brand management : an international journal
180
SpringerLink / Bücher
78
Asia Pacific journal of marketing and logistics
76
Journal of marketing communications
74
Tourism management : research, policies, practice
69
Journal of travel and tourism marketing
58
Journal of international consumer marketing
57
Psychology & marketing
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of strategic marketing
50
Journal of promotion management : innovations in planning and applied research
49
Marketing intelligence & planning
48
International marketing review
46
Journal of Islamic marketing
45
Tourism management perspectives : TMP
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
European journal of marketing : EJM
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of advertising : the review of marketing communications
37
International journal of consumer studies
34
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
Journal of global marketing
33
International journal of internet marketing and advertising : IJIMA
32
Journal of hospitality marketing & management
32
Journal of destination marketing & management
31
Journal of the Academy of Marketing Science
31
Journal of marketing
30
Journal of fashion marketing and management
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of promotion management : JPM
27
International journal of contemporary hospitality management
26
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ECONIS (ZBW)
56
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
5
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
6
How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants
Chang, Kuo-Chien
;
Cheng, Yi-Sung
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014487569
Saved in:
7
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
8
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
9
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
10
Brand affiliation and the hotel asset market
Liu, Peng
;
Freybote, Julia
;
Das, Prashant
- In:
International journal of hospitality management
109
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014282513
Saved in:
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