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~accessRights:"restricted"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Apology"
~subject:"Brand"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Apology
Brand
Relationship marketing
Social Web
409
Social web
409
Consumer behaviour
185
Konsumentenverhalten
185
Internet marketing
179
Online-Marketing
179
Brand management
106
Markenführung
106
Social media
103
Brand image
74
Markenimage
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Beziehungsmarketing
73
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65
Virales Marketing
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59
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social media
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Caputa, Wiesława
2
Chen, Shih-Chih
2
Divakaran, Pradeep Kumar Ponnamma
2
Dwivedi, Yogesh Kumar
2
Guzman, Francisco
2
Kennedy, Eric
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Lin, Chieh-Peng
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Teck Ming Tan
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Abuljadail, Mohammad
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International journal of internet marketing and advertising : IJIMA
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Technological forecasting & social change : an international journal
The journal of product & brand management
Journal of business research : JBR
99
Journal of retailing and consumer services
72
Industrial marketing management : the international journal for industrial and high-tech firms
33
The journal of brand management : an international journal
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of promotion management : innovations in planning and applied research
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of strategic marketing
19
Journal of marketing communications
17
Marketing intelligence & planning
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of internet commerce
13
Journal of marketing
13
Tourism management : research, policies, practice
13
Asia Pacific journal of marketing and logistics
12
Journal of service management
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of fashion marketing and management
11
Journal of the Academy of Marketing Science
11
The journal of services marketing
11
International journal of e-business research : an official publication of the Information Resources Management Association
10
Journal of hospitality marketing & management
10
Business horizons
9
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
Psychology & marketing
9
European journal of marketing
8
Journal of marketing analytics : JMA
8
Journal of marketing management : MM
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Service business
8
Electronic commerce research
7
Information systems research : ISR
7
International journal of business information systems : IJBIS
7
International journal of consumer studies
7
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ECONIS (ZBW)
92
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1
Exploring the sustainable influencing factors of audience loyalty of Chinese sports live broadcast platform based on SEM model
Zou, Yao
;
Zhang, Xizhi
;
Zheng, Weitao
;
Huang, Zhiyong
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014266197
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
4
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
5
Awareness of network security and customer value : the company and customer perspective
Krawczyk-Sokołowska, Izabela
;
Caputa, Wiesława
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014441438
Saved in:
6
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
7
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
8
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
9
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
10
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
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