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~accessRights:"restricted"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of advertising"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Brand"
~type_genre:"Article in journal"
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Brand
Social Web
384
Social web
384
Consumer behaviour
170
Konsumentenverhalten
170
Internet marketing
165
Online-Marketing
165
Brand management
96
Markenführung
96
Social media
91
Beziehungsmarketing
67
Relationship marketing
67
Brand image
62
Markenimage
62
Social network
53
Soziales Netzwerk
53
Viral marketing
51
Virales Marketing
51
Markenartikel
41
Online retailing
37
Online-Handel
37
social media
33
Advertising
31
Digitalisierung
31
Digitization
31
Werbung
31
Advertising effects
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Werbewirkung
30
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25
E-commerce
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Electronic Commerce
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22
Innovationsmanagement
22
Kundenintegration
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Coronavirus
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42
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42
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Divakaran, Pradeep Kumar Ponnamma
2
Guzman, Francisco
2
Kennedy, Eric
2
Teck Ming Tan
2
Abuljadail, Mohammad
1
Adamson, Alyssa C.
1
Amelia, Maria Veronica
1
Ansari, Azarnoush
1
Arcand, Manon
1
Augusto, Mário Gomes
1
Barbarossa, Camilla
1
Baudry, Damien
1
Bendoni, Wendy K.
1
Billore, Aditya
1
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1
Britt, Brian C.
1
Chan, Terri H.
1
Chang, Chingching
1
Chaput, Luciana
1
Cooper, Tony
1
Decker, Reinhold
1
Dobele, Angela R.
1
Dwivedi, Yogesh Kumar
1
Esmark Jones, Carol L.
1
Evans, William
1
Flaswinkel, Anne Mareike
1
Foreman, Jeffrey
1
Graves, Christopher
1
Ha, Louisa
1
Hajli, Nick
1
Halaszovich, Tilo F.
1
Hatzithomas, Leonidas
1
Hayes, Jameson L.
1
Herter, Márcia Maurer
1
Huang, Travis K.
1
Hughes, Mine Üçok
1
Hung, Yu-Chen
1
Kaufmann, Hans Rüdiger
1
Khan, Jashim
1
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International journal of internet marketing and advertising : IJIMA
Journal of advertising
Technological forecasting & social change : an international journal
The journal of product & brand management
Journal of business research : JBR
33
Journal of retailing and consumer services
19
The journal of brand management : an international journal
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
6
Journal of fashion marketing and management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
5
Global business review
4
Journal of marketing
4
Asia Pacific journal of marketing and logistics
3
Business horizons
3
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of consumer marketing
3
Journal of internet commerce
3
Journal of strategic marketing
3
Psychology & marketing
3
Tourism management : research, policies, practice
3
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
European journal of marketing
2
Global business & economics review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information systems research : ISR
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
International journal of market research
2
International journal of retail and distribution management
2
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ECONIS (ZBW)
42
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42
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1
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
2
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
3
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
4
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
5
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
6
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
7
Social media influencer (SMI) as a human brand : a need fulfillment perspective
Malik, Aaminah Zaman
;
Thapa, Sajani
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013552950
Saved in:
8
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
9
Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
Saved in:
10
Tickle me on WeChat moments : the role of brand love
Khan, Jashim
;
Pelet, Jean-Eric
;
Zamani, Somayeh
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
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