//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~person:"Arcand, Manon"
~person:"Bourlakis, Michael"
~person:"Divakaran, Pradeep Kumar Ponnamma"
~person:"Esmark Jones, Carol L."
~person:"Kumar, Jitender"
~subject:"Apology"
~subject:"Brand personality"
~subject:"Brand"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Apology
Brand personality
Brand
Social Web
7
Social web
7
Brand image
5
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenartikel
5
Markenführung
5
Markenimage
5
Beziehungsmarketing
4
Internet marketing
4
Online-Marketing
4
Relationship marketing
4
Online community
3
Brand equity
2
Brand relationships
2
Online brand communities
2
Beschwerdemanagement
1
Brand associations
1
Brand awareness
1
Brand communication
1
Brand concept maps
1
Brand evangelism
1
Brand favourability
1
Brand gender
1
Brand identification
1
Brand loyalty
1
Brand personality appeal
1
CEO
1
Complaint management
1
Consumer brand engagement
1
Consumer brand identification
1
Customer satisfaction
1
Dienstleistungsqualität
1
E-commerce
1
EWOM
1
Electronic Commerce
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Arcand, Manon
Bourlakis, Michael
Divakaran, Pradeep Kumar Ponnamma
Esmark Jones, Carol L.
Kumar, Jitender
Guzman, Francisco
2
Kennedy, Eric
2
Teck Ming Tan
2
Abuljadail, Mohammad
1
Amelia, Maria Veronica
1
Ansari, Azarnoush
1
Augusto, Mário Gomes
1
Barbarossa, Camilla
1
Baudry, Damien
1
Bendoni, Wendy K.
1
Billore, Aditya
1
Breazeale, Mike
1
Chan, Terri H.
1
Chaput, Luciana
1
Cooper, Tony
1
Decker, Reinhold
1
Dobele, Angela R.
1
Dwivedi, Yogesh Kumar
1
Flaswinkel, Anne Mareike
1
Foreman, Jeffrey
1
Graves, Christopher
1
Ha, Louisa
1
Hajli, Nick
1
Halaszovich, Tilo F.
1
Hatzithomas, Leonidas
1
Herter, Márcia Maurer
1
Huang, Travis K.
1
Hughes, Mine Üçok
1
Hung, Yu-Chen
1
Kaufmann, Hans Rüdiger
1
Khan, Jashim
1
Kim, Hye-yŏng
1
Kim, Jooyoung
1
Kwon, Eun Sook
1
Lin, Kuan-Yu
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Technological forecasting & social change : an international journal
The journal of product & brand management
Journal of retailing and consumer services
2
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
2
Understanding the ties between brand gender and brand engagement in online brand communities : the moderating role of consumers' biological sex
Kumar, Jitender
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10013407533
Saved in:
3
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
Saved in:
4
Technology-enabled community data for gaining pre-release brand insights
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
127
(
2018
),
pp. 217-226
Persistent link: https://www.econbiz.de/10011956874
Saved in:
5
The impact of brand evangelism on oppositional referrals towards a rival brand
Marticotte, Francois
;
Arcand, Manon
;
Baudry, Damien
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 538-549
Persistent link: https://www.econbiz.de/10011587821
Saved in:
6
Can a CEO's YouTube apology following a service failure win customers' hearts?
Manika, Danae
;
Papagiannidis, Savvas
;
Bourlakis, Michael
- In:
Technological forecasting & social change : an …
95
(
2015
),
pp. 87-95
Persistent link: https://www.econbiz.de/10011474546
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->