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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Consumer behaviour"
~subject:"Foreign investment"
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Consumer behaviour
Foreign investment
Social Web
90
Social web
90
Internet marketing
75
Online-Marketing
75
Konsumentenverhalten
67
Brand management
36
Markenführung
36
social media
33
Advertising effects
25
Werbewirkung
25
Brand image
23
Markenimage
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Viral marketing
23
Virales Marketing
23
Beziehungsmarketing
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Relationship marketing
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Online retailing
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Online-Handel
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Marketingmanagement
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electronic word-of-mouth
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influencer marketing
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consumer behaviour
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social media marketing
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67
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67
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Rita, Paulo
3
Duh, Helen Inseng
2
Giraldi, Janaina de Moura Engracia
2
Kwon, Eun Sook
2
Moro, Sérgio
2
Ramos, Ricardo F.
2
Abuljadail, Mohammad
1
Acikgoz, Fulya
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Aghniadi
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Barrichello, Alcides
1
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Bolat, Elvira
1
Budi, Indra
1
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Bélanger, Charles H.
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Bình Nghiêm-Phú
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Chan, Terri H.
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Chang, Fang-Kai
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Chay Yau Choon
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
296
Journal of retailing and consumer services
227
The journal of world investment & trade : law, economics, politics
137
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Technological forecasting & social change : an international journal
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Journal of internet commerce
59
SpringerLink / Bücher
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
55
Discussion paper / Centre for Economic Policy Research
51
Journal of promotion management : innovations in planning and applied research
51
International business review : the official journal of the European International Business Academy
49
The journal of product & brand management
49
International journal of advertising : the review of marketing communications
48
Journal of marketing communications
47
Tourism management : research, policies, practice
47
Journal of travel and tourism marketing
40
International journal of hospitality management
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
International journal of consumer studies
38
Asia Pacific journal of marketing and logistics
37
Springer eBook Collection
36
The journal of brand management : an international journal
35
Electronic commerce research
34
Working paper / National Bureau of Economic Research, Inc.
34
World Bank E-Library Archive
33
Discussion papers / CEPR
32
Information systems research : ISR
32
Journal of management information systems : JMIS
32
Journal of international money and finance
31
International journal of electronic marketing and retailing : IJEMR
30
Journal of strategic marketing
30
Global business review
29
Journal of global marketing
28
Journal of hospitality marketing & management
28
Journal of marketing management : MM
28
Journal of sport management : the official journal of the North American Society of Sport Management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
67
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67
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
3
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
4
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
5
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
6
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
7
Understanding the virtual experiential value and its effect on travel intention
Li, Eldon Yu-zen
;
Chang, Fang-Kai
;
Jan, Anila
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014442600
Saved in:
8
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
9
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
10
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
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