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~isPartOf:"International journal of physical distribution & logistics management : IJPD & LM"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The Routledge handbook of service research insights and ideas"
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Search: subject:"Marketing theory"
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Marketing theory
8
Marketingtheorie
8
Service-Dominant Logic
6
Service-dominant logic
6
Marketing management
4
Marketingmanagement
4
Betriebliche Wertschöpfung
3
USA
3
United States
3
Value creation
3
Beziehungsmarketing
2
Customer integration
2
Customer value
2
Dienstleistungsmarketing
2
Kundenintegration
2
Kundenwert
2
Marketing
2
Relationship marketing
2
Services marketing
2
Theory
2
B-to-B-Marketing
1
Business intelligence
1
Business-to-business marketing
1
Co-production
1
Competitive advantage
1
Consumer behaviour
1
Customer engagement
1
Customer satisfaction
1
Developed markets
1
Ecosystems
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Emerging economies
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Emerging markets
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Forecasting model
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Innovation
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Innovation management
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Innovationsmanagement
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Institutional economics
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Institutionenökonomik
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English
8
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Vargo, Stephen L.
2
Baker, Jonathan J.
1
Brodie, Roderick J.
1
Chari, Simos
1
Chatterjee, Sharmila C.
1
Dalla Pozza, Ilaria
1
DeLeon, Anthony J.
1
Fang, Eric
1
Fehrer, Julia
1
Feng, Hui
1
Gupta, Shaphali
1
Koskela-Huotari, Kaisa
1
Kumar, V.
1
Lusch, Robert F.
1
Morgan, Neil A.
1
Rajan, Bharath
1
Ranjan, Kumar Rakesh
1
Read, Stuart
1
Sridhar, Shrihari
1
Varadarajan, Rajan
1
Vink, Josina
1
Whitler, Kimberly A.
1
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International journal of physical distribution & logistics management : IJPD & LM
Journal of the Academy of Marketing Science
The Routledge handbook of service research insights and ideas
SpringerLink / Bücher
71
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
AMS review : official publication of the Academy of Marketing Science
29
Springer eBook Collection / Business and Economics
29
Marketing theory
24
Journal of macromarketing
23
Journal of business research : JBR
21
Journal of historical research in marketing
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of marketing management : MM
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
12
Journal of marketing theory and practice : JMTP
12
Australasian marketing journal
9
Springer eBook Collection
9
Springer eBook Collection / Business and Management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Lehrbuch
8
Marketing : ZFP ; journal of research and management
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Review of marketing research
7
Edward Elgar E-Book Archive
6
European journal of marketing : EJM
6
Journal of social marketing : JSOCM
5
Marketing Science
5
Artificial intelligence in marketing
4
European management journal
4
International journal of hospitality management
4
Journal of business-to-business marketing
4
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
4
The journal of services marketing
4
Developments in marketing science: Proceedings of the Academy of Marketing Science
3
International review on public and non-profit marketing
3
International series in operations research & management science
3
Journal of marketing
3
Journal of service theory and practice : JSTP
3
Journal of strategic marketing
3
Research in consumer behavior
3
The service industries journal
3
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ECONIS (ZBW)
8
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8
of
8
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date (oldest first)
1
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
2
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
Saved in:
3
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
4
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
5
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
6
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
7
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
8
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
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